They do to a certain extent. If you find a sick ski with HIDEOUS graphics, I probably wouldn't buy it, cause there are almost identical skis made from different companies, I don't care what you say. They are basically the same ski.
But if I found a great ski with ok graphics, not amazing, but tolerable, I would get it.
For example I just bought the mojo 80's. They are the ski I was looking for, but I'm not that big of a fan of the graphics, but I could tolerate them
Dude, joke's totally on them, you should make a t-shirt that says 'all you fools suck' and on the back it can say 'I rule coz T-dawg said so' and yeah, you'll be rockin it shibby, new steeze brah, wikkid! ~PhattTim