Mint prepaid MasterCard(r) cards to reach more Canadians via distribution agreement with Plastic Now
Toronto, Ontario CANADA, August 10, 2005 /FSC/ - Mint Technology Corp. (TSX - VX: MIT), and People's Trust announced today that they have signed a distribution agreement with Plastic Now to create promotional prepaid MasterCard(r) cards using Canadian household brand names.
Under the terms of the agreement, Plastic Now will initially purchase and distribute a minimum of 15,000 Plastic Now branded prepaid MasterCard cards. Mint will provide Plastic Now with a turnkey prepaid program with complete services, features and capabilities. Peoples Trust of Vancouver will be responsible for card issuance under its agency agreement with Horizon Plus Card Services Limited Partnership.
"We have licensing agreements with a number of popular Canadian brands and have already received positive responses regarding promotional prepaid cards," said Cal Lloyd, CEO, Plastic Now. "The flexibility of prepaid credit cards allows brands to reach their entire target market."
The prepaid MasterCard card enables cardholders to store and reload funds with monetary value. These funds can be accessed for purchases wherever MasterCard is accepted worldwide, including the Internet and ATMs.
"Prepaid cards open up new, potential market segments," said Frank Maduri, President, Mint Inc., "Promotional prepaid cards reflect individual brand choices for cardholders, allowing them to make a personal statement. For a brand, they strengthen customer relationships and drive loyalty through the use of rewards and incentives."
"Looking to the success of branded, traditional credit cards in Canada, it will be exciting to witness the growth and acceptance of similar prepaid cards," said Gerry Serratore, Vice President Marketing, HorizonPlus Card Services Ltd., "We will be seeing a number of exciting branded card programs developed with Plastic Now," he added.
For further information please contact:
Mich Ahern Manager, Public Relations, Mint Inc. o:416.581.0001, EXT. 216 c:416.454.8060 firstname.lastname@example.org
Gerry SerratoreVice President Marketing,HorizonPlus Card Services Ltdo: 416 640-4230c: 414 email@example.com
Cal LloydCEOPlastic Now Inc.o: 403-230-6071c: firstname.lastname@example.org
About Mint Technology Corp.
Mint is a leading payment solutions company that develops and markets new types of electronic payment applications in the financial sector. Through its' payment platform, Mint is the first in Canada to facilitate and deploy prepaid MasterCard(r) cards with unique features such as co-branding, Municipal Parking cards and new wireless payment alternatives such as; MasterCard cards with PayPass(tm) functionality and cellphone based Parking. The company is headquartered in Toronto, Ontario. To find out more about Mint Technology Corp. (TSX-V: MIT), visit our website at www.mintinc.com.
About Peoples Trust Company Peoples Trust of Vancouver, BC has become a very successful provider of financial services by combining price competitive products with truly exceptional customer service and support. They maintain a unique and enviable position among Canada's financial institutions as a result of long-term profitability, steady asset growth and the ability to perform above and beyond customers' expectations.
I just ordered mine, this is sweet, im 16 and now it dont have to get my parents to give me thiers to use over the internet. Im glad it finally made its way to canada!