ive never heard the term 'teneightying' in myy life, however, I could see someone using that term.
Its the fact that some products get SO embedded into the collective consciousness of the sport. Think tissues... how many people call them 'Kleenex'... how many people call their refridgerators 'Fridgidaire's its the same effect.
In regards to the company thing. I really don't see most people as being THAT bad about it. For the most part, the kids who say they are addicted to Oakley and such are just joking around half the time. I know for a fact, the reason I sport Oakley goggles, and an Oakley jacket are because I a.) Got good deals on both, and b.) Really like the way they function. This goes for all my equipment. I don't care as much for how I look, as how comfortable I will be when I ski. For example, I personally dislike super baggy clothing b/c I feel it restricts my movement a bit, so I just leave things loose.
I see a lot of people going more with trends in style of clothing rather than brands, however. Like the whole doo rag/super baggy clothing look that happens to be in style now. Ask most kids why they do it, and its because they see their favorite pro do it, or because other kids said it was cool. People tend to show less individuality (sp?) nowadays. I remember back in the day when everyone used to try to have their own look on the mountain so people remembered 'That guy in the big bula hat (remember those?) and the crazy clothing' instead of just 'that guy'.
Attack of the Killer Stop Sign!
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