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Ralph Lauren RLX
yeah I remember a year (or two) back reading Powder I saw these ads for RLX: Ralph Lauren Extreme and I started laughing cuz I thought that it'd probably fail cuz it's gotta be the opposite of the ski bum mentality.
anywyas i was on the bus today and i suddenly remembered it and am wondering what the hell happened to it? did it go under? and did any pros ever sign onto it? the only rider i can remember from one of their ads was listed as 'Aspen ski instructor'
yeah those adds bothored me. and there were some nike acg ones too. they were pics of snowboarders in a ski mag and they sucked. I've seen some sweet boarder adds, but these were dull. the exterra one too, about it being a tripod. it was better, a good idea. but a pic of a snowboarder is not going to sell much to skiers. at least not where I com from. now that my rant is over. I'll go. ciao
someone find the messanger, and don't forget to shoot.
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