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For years SPY has sought to help both skiers and snowboarders find bliss on snow through its Happy Lens™ technology. The Happy to Squash the Beef tour showed non-believers that skiers and snowboarders not only can tear up the same slopes, but also that many are already friends and enjoy each other’s company both on and off the hill. The demo tour gave local skiers and snowboarders the opportunity to shred together, demo the latest SPY Happy Lens goggles, meet members of the SPY pro team and participate in free games to win SPY gear. As a bonus, anyone who demoed a SPY goggle during each tour stop received a lunch voucher for a free burger, fries and drink while at the resort with the SPY crew and athletes.
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