Supporting the next generation of female skiers and riders. Coalition Snow sets out to change the ski and snowboard industry again with the introduction of Coalition YOUth.
From our first turns we were passionate about skiing and riding. Whether it was earning a hot chocolate after our first blue square or chasing our friends till the lifts stopped turning we knew the mountains would always have a special place in our minds and our hearts -- but somewhere along the line the sport starts to feel like it's about keeping up with the boys. It stops being about challenging oneself and starts to be a competition.
According to the Women's Sport Foundation, girls begin dropping out of sports at twice the rate of boys starting at the age of fourteen. What if instead of comparing themselves to the boys, girls were encouraged to chase their own goals and values? Coalition Snow is shifting the narrative and building a community that pushes girls to achieve their own dreams and goals both on the mountain and in their lives.
Coalition Snow is building more than equipment, we're building the next generation of women who share a passion for adventure and a love of the mountains. We're building a community of women who inspire each other to refuse to accept the status quo, push their limits, and create positive change in the world.
Like our adult line of skis and boards, Coalition YOUth gear is designed specifically for young rippers and built with the same high quality materials. This isn't just about planks of wood. It's about showing our girls that they can be anything they want to be. We're sending a message to young women that it's not about keeping up or going bigger, it's about finding joy in every turn, creating your own rules, and claiming skiing and snowboarding as your own sport.
You can help support the next generation of mountain women through the Coalition Snow Kickstarter Campaign, which will help fund production of Coalition YOUth and build the foundation for a community that promotes inclusivity and spreads confidence to future generations of skiers. You also can get in on some awesome perks like naming their YOUth ski or snowboard line after your favorite young ripper and our limited edition The Future Is Female tee and tote.
Coalition Snow building a movement and we're inviting you to join them. More details on the campaign and the YOUth line of skis and snowboards can be found at http://bit.ly/cskick. Check it out and contribute today!