Crazy commercial

published Aug 2006 - 6,766 views

Amazing Honda Commercial

Read the info first, then watch the clip. And you thought those people
that set up roomfuls of dominos to knock over were amazing. There are no
computer graphics or digital tricks in the film. Everything you see
really happened in real time exactly as you see it. The film took 606
takes. On the first 605 takes, something, usually very minor, didn't
work. They would then have to set the whole thing up again.

The crew spent weeks shooting night and day. By the time it was over,
they were ready to change professions.

The film cost six million dollars and took three months to complete
including full engineering of the sequence. In addition, its two minutes
long so every time Honda airs the film on British television, they're
shelling out enough dough to keep any one of us in clover for a lifetime.

However, it is fast becoming the most downloaded advertisement in
Internet history. Honda executives figure the ad will soon pay for itself
simply in "free viewings" (Honda isn't paying a dime to have you watch
this commercial!).

When the ad was pitched to senior executives, they signed off on it
immediately without any hesitation - including the costs. There are six
and only six hand-made Honda Accords in the world. To the horror of Honda
engineers, the filmmakers disassembled two of them to make the film.

Everything you see in the film (aside from the walls, floor, ramp, and
complete Honda Accord) is parts from those two cars. The voiceover is
Garrison Keillor. When the ad was shown to Honda executives, they liked
it and commented on how amazing computer graphics have gotten. They fell
off their chairs when they found out it was for real.

Oh, and about those funky windshield wipers. On the new Accords, the
windshield wipers have water sensors and are designed to start doing
their thing automatically as soon as they become wet.

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