ROXY is a way of life. ROXY is a community. Ever-inspired by the Mountain and the Wave, they create products that strike the balance between style, performance & femininity. Since 1990, they have cultivated female pioneers and will honor those women by continuing to defy the status quo.

Maggie Voisin, rocking the Snowstar Jacket & Summit Bib, is a recent addition to the Roxy team

Roxy was the first female-specific action sports brand when it was born from Quiksilver in 1990, dating its origins to the birth of freestyle, snowboarding, and twin tipper culture in many ways. Although Roxy didn’t formally enter the world of snow until 2003, their involvement in surfing made the transition into snowboarding and then freeskiing a natural fit.

But Kelly Sildaru has been a staple of the brand for years now

ROXY Ski Girls Maggie Voisin, Tess Ledeux, Megan Oldham, Brooke Potter, and Kelly Sildaru are pioneers, defying the status quo, living with innate confidence & freedom. They also happen to be some of the most progressive skiers on the planet right now topping podiums and movie billboards each season. They form a cornerstone of the wider Roxy movement, inspiring women worldwide.

https://www.newschoolers.com/videos/watch/1053275/RXLife-16x9-Maggie-Action-mp4