It all started with a mission to build women's skis and snowboards that didn't suck. We were tired of watered-down and equipment and a community that saw us, heard us, valued us, and put us front and center. So we said goodbye to the shrink-it-and-pink-it method and toxic bro culture and said hello to something more: a community that values camaraderie over competition, solidarity over sending, and compassion over cuntery.

Now meet our line of performance-driven skis and snowboards cheeky apparel, an irreverent podcast, and an inclusive print magazine-all powered by a take-no-shit-fuck-the-patriarchy ethos. Yes, we do like to strap planks of wood to our feet and giggle with joy as we slide down mountains, but we're so much more than that. We are a community. We are co-conspirators. And we invite you to join us.

PERFORMANCE DRIVEN BECAUSE IT HAS TO BE.