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Featured Preview by00000000onAug 18, 2014 @ 6:51 PM
We would've felt optimistic, to say the least, properly forecasting the demand for the HOJI. Based on that demand, we created the HOJI W. We found that women were purchasing and loving the HOJI in a 179 cm length and we couldn't keep it in stock. We designed the HOJI W specifically for women with a more forgiving flex for lighter frames, and contour core to match the natural geometry of a woman's center of gravity and added a 171 cm size to round out the series. Plenty of ladies these days ski big mountain terrain and now they have a legitimate choice to ski big lines.
All Mountain 9