Spokane's "Ski the Northwest Rockies" Snow Show is a great event.
It brings together legions of local skiers and acts as a great kickoff
to the ski season. If offers a great place to go pick up your season
pass or just wander around looking for free swag. But that's not to say
it cannot be improved.
The one-day event only
showcases a small portion of the vast skiing and snowboarding industry.
Significantly, it never completely fills up with exhibitors. And it
takes place in one of the smaller Spokane Convention Center ballrooms
-- the smallest venue it has ever been located in. It may be a great
local show, but by no means does it compare to the SIA Snow Show in Las
Vegas (next year in Denver). But it will never be that size. But it is
a reasonable goal to shoot for a ski show the size of Seattle's
SkiFever Snow Show.
It's time to improve the
Spokane Snow Show for the greater Spokane region. We've got five great
ski resorts, including one world-class one -- Schweitzer, two
regional-class ones -- Silver and 49, and two smaller local ones -- Mt.
Spokane and Lookout. The Spokane region has roughly 80,000-120,000
unique skiers. However, a good ski show would draw skiers from as far
away as Seattle, Missoula and Boise -- but only if it promised to be
In order to increase the amount
of exhibitors, we'll need to move the Snow Show into a new location.
The ideal choice would be the Spokane Convention Center downtown -- the
old one. This way it is close to the INB Performing Arts Center for
movie premieres. Plenty of space and room for growth.
second thing on the list would be to actually add exhibitors. In order
to reach the most potential skiers, you would have to include a wide
variety of exhibitors. For best results, INSA should focus on reaching
the following exhibitors:
The North Face
While not all of these manufacturers will sign on, many will if the Snow Show is correctly marketed.
addition to ski/board manufacturers, INSA should also look at
attracting new resorts to the Snow Show. Resorts should be within the
immediate area -- Washington, Oregon, Idaho, Montana, etc.
Whitefish Mountain Resort
Crystal Mountain Resort
White Pass Mountain Resort
Willamette Pass Mountain Resort
the final step will be to move the dates for the show back slightly.
For 2009, my recommendation would be to hold the show November 13-15.
what do we charge people to get into the show? Considering factors such
as the venue, the potential exhibitors, etc., a cost of $20 would not
be unreasonable. Sponsorships (including title sponsorships) could
defray much of the cost and bring it down to roughly $10.
Of course, that's if it happens; this is simply a wishlist for an improved Spokane Snow Show.