All photos by Alric Ljunghager
'Is There Time For Matching Socks' is The Bunch’s seventh movie. By now, we know to expect a unique flavorful take on skiing from the Swedes, and the movie is a triumph on the action front, but this latest film is breaking new ground in a different way.
Magnus Granér explains that they decided to calculate the carbon footprint of literally everything involved in the production:
“I actually calculated the km driven, the km on the train, the km flight, all accommodation during filming, every single meal, electricity at our office, electronics, skis, gear and so on. Then a company called GoClimate translated all of that into Co2 emissions.”
The emissions from the movie totaled 41 tons of carbon emissions. To put that into perspective, the average Swede emits 10 tons of Co2 per year and Americans 20 tons. But is 40 good, bad, or average for a ski movie?
No skier is under any illusion that the sport is environmentally friendly. And Magnus tells me it was hard to find other projects this year that had numbers for their emissions. They only found one other project that had calculated their Carbon footprint, Burton with ‘One World’.
“Burton’s numbers were 1,067 tons, so compared to that, our emissions were pretty low, but there’s definitely still room for improvement on our end too.”
GOClimate created a climate report on "Is there time for matching socks", and the full report can be found at the end of this article.
“It explains what we’ve done and where we’ve compensated. Not a lot of ski movies, or movies in general, calculate their emissions. As far as we know, this is the first ski movie that has done a fully transparent climate report.”
Alex Hackel tells me that GOClimate "the experts on this stuff.”
GOClimate exist with the sole purpose of making it easier to start living a climate-neutral life. To slow down the biggest threat to humanity and the planet as a whole - climate change.
“Our carbon footprint is being compensated by a gold standard project in Aruba, where they only had fossil fuels, but now 30% of the island is powered by renewable energy (wind).”
The Bunch chose GOClimate because they make carbon compensation accessible to everyone. They hope that other production companies, as well as the viewers of this movie, could read the report, and then they could start compensating themselves. You calculate your own carbon footprint on http://www.goclimate.com and then set up a monthly payment to cover your emissions.
The Bunch made a conscious decision on their emissions from the very beginning. “We’re not great, but we made an effort. We were conscious about our food (70% stopped eating meat), we really thought about the way that we traveled. We traveled primarily by train.”
“We didn’t just film, report the numbers, and then compensate afterwards. We thought about our eco-impact before we made the film and then we planned to have the smallest amount we could. Compensating your emissions is great, but it's far more important to lower them in the first place.”
Reducing their emissions and compensating for those that remained is the way that The Bunch chose to show that they are actively trying to reduce their impact on the planet and try to give something back, as Hackel says:
“The action that we took is that we showed our transparency and we took responsibility. Whether we had the number or not we were going to do what we did anyway. We thought the best way to communicate it, was not to shame anyone but just to be transparent ourselves and bring awareness that way.”
What they did is a small step and hopefully, other skiers, other production companies will follow. You too can take something from this project and apply it to your life, trying to reduce the impact that your skiing has on the planet. Enjoy "Is There Time For Matching Socks". If they can have this much fun and go this hard while still reducing their impact on climate change, you certainly can too.
The full climate report on "Is there time for matching socks" can be found HERE.