After 7 years in the industry, Trew Gear is making plans to step up their game. Tripp Frey, president of TREW announced in a video last week that they plan to shake up the traditional retail model. By no longer forcing themselves to meet retail price-points and cutting out the corporate middle-men, TREW has locked in a way to give skiers better quality gear, at lower prices.

New technology the company plans to provide include top of the line Quix-Down waterproof material, and new yarn merino wool (stronger, stretchier, awesomer).

Check out the video released by TREW for all the details:

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