Untitled Document

Words by Jeff Schmuck

Photos by Josh Anderson (http://www.japhotog.com)

At 3pm on Friday, January 30th the infamous yodel went off over the speakers of the Mandalay Bay convention centre, marking the end of not just SIA 2009, but the last time the tradeshow will be held in Las Vegas, as it is (sadly for us drunks) being moved to Denver next year.

The last day of the show is always reminiscent of a ghost town, as most people tend to get the hell out of Dodge (or in this case Vegas) sometime during the day, or take the day to lick their hangover wounds before flying out later that night. Not NS...we had work to do. We still needed to get the shot a few more times, so after a long night at the Round Bar in the Hard Rock hotel following a stellar and unforgettable performance by Redman, we got back to work for the final day of SIA. So without further ado, check out the last batch of photos of all the 09/10 goodies, and then check out details below on the upcoming release of NSTV: Fear and Loathing in Las Vegas.





the Metallica jacket!


Seattle represent...

nuff said

wallet made from trash

Da Kine

signature collections

Mark Abma signature collection

Eric Pollard signature collection

and finally, the moment you've all been begging for...Armada

(left to right) Alpha 1, Alpha 2, JP vs Julien, ARG

(these were the only skis Armada allowed us to photograph)

Tanner took us through the skis for NSTV, Be sure to check it out later this week.

and for now a peak at their brand new and extemely impressive outerwear line, which will also be featured prominently in the third episode of NSTV: Fear and Loathing in Las Vegas...

And just when you thought we were done with SIA coverage, here's the deal...as you could probably tell throughout the week via the odd picture and bit of hype, on top of providing you with glorious photos of all the fresh new gear, each and every day we spent a few hours filming for NSTV, which included interviews with athletes, product and marketing dudes, team managers and other industry personalities...along with some exclusive athlete signing announcements and product news, documentation of the parties, and a few other seedy behind the scenes moments of SIA Vegas thrown in for good measure.

But unfortunately, between all the other work we were all doing along with catching up with friends and of course partying, there simply weren't enough hours in the day to film, edit and get all the videos online last week, so we made the decision early on to drop them separately this week. So beginning tomorrow or the next day, we'll be posting the first of three episodes of NSTV: Fear and Loathing in Las Vegas, right here in the news, and the second and third in the days after. So stay tuned for the most continous kick ass and unique coverage of SIA and next year's product available online...because the episodes are friggin awesome!