Wrightwood, CA (December 30, 2008) – Mountain High is bringing a rocking college party to the mountains this winter with its new program, College Night at Mountain High. College Night at Mountain High is a series of three Thursday night parties created to bring Southern California college students together on the snow. College Night will take place from 5-10pm at the Bullwheel Bar & Grill at Mountain High West on January 15, February 12, and March 12, 2009.

Toyota Matrix has just come aboard as presenting sponsor of College Night, jumpstarting the party with the Antics street team. The Antics crew will be dolling out custom t-shirts with an on-demand screen printing machine. Toyota is also providing the beats, spun by DJ Slip Matt, and a pair of tricked out Toyota Matrix display vehicles complete with Guitar Hero. In addition, newly added product sponsors Ally Distribution, The Hundreds, Elm Company, Omatic Snowboards, Celsius, Nikita, Bataleon, Flow, and Sessions will be hooking it up with product galore.

College Night will feature half-off appetizers, half-off beer (21+), $1 hot dogs, live DJs, $20 night lift tickets (with college ID), and hookups from a collection of industry partners. Transworld Snowboarding, FUEL TV, Active Ride Shop, BNQT, Southern California Collegiate Snowsports Conference (SCCSC), ForUs Magazine, and Skinnie Magazine will also be in attendance ensuring College Night rocks to its fullest potential. Hookups include:

-Custom printed t-shirts from Toyota Matrix.

-Cash and product toss-ups courtesy of Elm Company and Omatic Snowboards.

-Awesome giveaways like passes to live tapings of The Daily Habit on FUEL TV and more from companies like Ally Distribution, The Hundreds, Celsius, Nikita, Bataleon, Flow, and Sessions.

-Discounted subscriptions from Transworld Snowboarding.

-Special college discounts and giveaways from Active.

-A chance to preview FUEL TV’s new snowboard shows like “Snowboard Diaries” and “Flipside”.

-Hookups and party photos from ForUs and Skinnie.

-Event coverage from BNQT, FUEL TV, and Transworld.

Join crews of kids from dozens of college campuses and bring your friends for a rocking college party on College Night at Mountain High. Check out mthigh.com/college for details.

Mountain High is Southern California’s closest winter resort located just 75 minutes from Los Angeles and Orange County. The area consists of three separate mountains (Mountain High East, West, and North), and offers a wide variety of high-speed lifts and alpine trails, the world class Faultline Terrain Park, an outstanding Winter Sports School, and the region’s largest tubing park. Snowmaking covers more than 80% of the slopes delivering consistent snow conditions from November through April. Mountain High is traditionally the first resort in Southern California to open each season and the only local area with night skiing seven nights-a-week. Get more at mthigh.com.