Much anticipated “Revolver” will bring insane video from a rider’s point of view

Award-winning ski producers Poor Boyz

Productions and Seattle-based VholdR are pleased to announce a branding

and content partnership. The arrangement, in which VholdR provides a

number of high-end ContourHD™ helmet cams to Poor Boyz, will set a new

standard in the use of true 1080p high-definition “POV” video in ski


In exchange, Poor Boyz will

list VholdR as an official film sponsor of “Revolver” and provide

exclusive webisodes and other content, available on both the Poor Boyz

and VholdR website. VholdR will also be demoing product at select

locations on the Poor Boyz premier tour this fall.


is expected to be the most progressive ski film of the year, bringing a

fresh perspective with an international crop of stars. Filmed on

location in Japan, Montana, Colorado, Washington, Canada, and Alaska,

among other spots, the project will incorporate extensive ContourHD™

POV shots into Poor Boyz’ signature, mind-blowing, style.


excited to partner with VholdR to take POV to the next level,” says

Johnny Decesare, Poor Boyz founder, “ We’ve always been committed to

documenting the progression of the sport. The ContourHD™ is light,

durable, and are the best quality helmet cams we’ve seen. Having killer

video equipment is as important as epic scenes and insane skiing.”


couldn’t be more stoked,” says Jason Green, Executive Producer of and a life-long skier himself. “As a fan of Johnny and his

crew, I’m proud they’ve selected the ContourHD™ to help get sickest

shots in a variety of challenging terrain and conditions. These kinds

of partnerships are the best endorsement I could hope for.”


will feature current and future stars Dane Tudor, Tim Durtschi, Simon

Dumont, Sammy Carlson, TJ Schiller, Jossi Wells, JP Auclair, Charley

Ager, Charles Gagnier, Mike Henitiuk, Andreas Hatviet, LJ Strenio,

Leigh Powis, Matt Walker, Ian Cosco, Nick Martini, Pep Fujas, and many


About Poor Boyz Productions


Boyz Productions of Redondo Beach, California is the creation of Johnny

Decesare. For the past 15 years, the Poor Boyz family has built itself

on documenting the most quintessential ski moments in skiing history.

Poor Boyz prides itself on not only being at the forefront of skiing

but also on the forefront of the changing new media platforms.

About VholdR


is the market leader in HD Wearable Camcorders, enabling modern day

explorers to tell their stories of action, adventure, and travel

through video. Leading the way in making action video easy to shoot and

share, VholdR is dedicated to creating simple tools that enable

hands-free capture and effortless sharing of video online with the