POW Gloves Secures Extended GORE-TEX® Brand License for Europe and Asia

Seattle, Wash (October 15, 2011) – POW Gloves is excited to announce a partnership with W.L. Gore & Associates to use GORE-TEX® and WINDSTOPPER® brand technologies worldwide with the launch of its 2012 winter lineup. GORE-TEX® product technology will be featured in many of POW’s models, including its popular Mega GTX® and Royal GTX® gloves, pictured below.

"This season we delivered GORE-TEX® gloves to our North American and Southern Hemisphere customers for the first time, and we’ve seen explosive growth,” explained POW Sales Director Maxx von Marbod. “We’re now ready to take the technology global; our distributors are hungry for the same quality and performance.” Graeme Fuller of Surf Sales - POW’s UK distributor - commented, “It is very good news that POW will feature the GORE-TEX® brand worldwide as GORE is recognized by UK riders as the premium membrane technology. Combined with the excellent fit and function of POW, these new gloves will provide riders with the quality required for the conditions that we tend to face in Europe.”

POW Founder and CEO Dustin Goss commented, “The license extension is valued very highly within the walls of POW. Our team worked hard to plan, execute and deliver the implementation of GORE-TEX® brand technology into our latest offering, a technology that has become the leader in high performance durable waterproof technologies. Side-by-side with POW’s “Built to Last” mantra, these new GORE-TEX® gloves are the utmost in high-performance hand-wear.”

To view the entire 2012-13 POW Gloves line, visit the SIA Showshow in Denver, CO from January 26-29, 2012 or ISPO in Munich, Germany January 29-February 1, 2012. Presentations can also be scheduled with a POW Gloves authorized sales representative. Email sales@powgloves.com to set up your appointment worldwide.

About POW Gloves

Since 2002, POW Gloves has remained committed to producing the finest performing hand-wear for the activities we love. Based in Seattle, Washington, POW is a global glove-specific brand with products for winter sports, biking/cycling, and golf. POW is one of the fastest growing glove brands with distribution in over 37 countries worldwide. POW Gloves are “Built to Last”. For more information on POW Gloves, visit powgloves.com or call (888)POWGLVS.

About W. L. Gore & Associates, Inc.

Gore is a leading manufacturer of thousands of advanced technology products for the electronics, fabrics, industrial and medical markets. Perhaps best known for its waterproof and breathable GORE-TEX®® fabric, the company’s portfolio features a diverse array of innovations, including everything from guitar strings to life-saving cardiovascular devices. Gore is headquartered in Newark, Del., posts annual sales of $2.6 billion, and employs 9,000 associates in 30 countries worldwide. It is one of a select few companies to appear on all of the U.S. “100 Best Companies to Work For” lists since the rankings were introduced in 1984. Visit http://www.gore.com to learn more.