O’Neill, the original surf, snow and youth lifestyle brand for more than 60 years, is happy to announce a new apparel collaboration with freeski enthusiast community, Newschoolers, for the 2013-14 season. A video preview of the collection can be found below, with all styles will be available at www.oneilleshop.ca and O’Neill apparel retailers throughout the U.S. and Canada this fall.
O'Neill x Newschoolers Collection Preview
The O’Neill-Newschoolers collab includes two jackets and two fleece styles, all inspired by the growing freeski movement and Team O’Neill freeskiers, David Wise and Aspen Spora. Key features of the jacket include Frontline Green and Metal Grey colorways with a custom long fit design, critically taped seams, venting, storm placket and a fixed hood/chinguard combo for extra protection from the elements. An audio pocket zip and connector system allows for easy MP3 player or smartphone hookup, while lift pass and goggle pockets, along with a secret stash compartment, provide secure locations for valuable items. The O’Neill-Newschoolers fleece styles have been designed to match the jackets in New Steel Grey and Atlantic Blue colorways, along with technical moisture wicking fabric, long fit, heathered tech fleece and hoods with drawstrings in the color of its partner jacket. All products in the collection feature O’Neill and Newschoolers patches on the front left side and a unique ‘llama and spork’ logo on the sleeve and back label, a nod to the early days of Newschoolers.
"This partnership with Newschoolers is a great way to bring two snow enthusiast brands together and serve the passionate freeski community," said O’Neill Snow’s Juliet Korver. "We’re really happy about how the styles turned out and want to thank the team at Newschoolers for their support of this collaboration during the past year.”
Newschoolers is the heart and soul of the freeskiing movement and boasts the biggest online ski community in the world. Located at www.newschoolers.com, the site has every major pro freeskier relevant to today’s youth, including Team O’Neill riders.
“This was a 50-50 collaboration between O’Neill and Newschoolers, with both brands offering their love for winter sports to make a series of products that combine function and fashion,” said Newschoolers' Managing Editor, Jeff Schmuck. “I had the opportunity to wear the new product at this year’s X Games in Aspen and am really proud to add the Newschoolers logo to these designs.”
O'Neill x Newschoolers Collection at SIA
As seen above, Schmuck and O’Neill Team Manager Jimmy Adams showcased the new collab at the recent SIA show in Denver, while Schmuck also hosted an intro video wearing the Frontline Green collab jacket during the O’Neill Experience campaign from X Games Aspen 2013, which saw David Wise take gold in Ski Superpipe after Aspen Spora foreran the Superpipe for the second consecutive year. O’Neill Experience videos can be found at www.oneillexperience.com.