Jossi Wells, one of skiing's most stylish gentlemen, has inked a contract with The North Face. It's been a some time since we've seen Jossi on a recognized outerwear brand but if you're talking quality gear x quality skier combo, then this is pretty much the definition. In the words of our journalist Nate Keyes "Jossi Wells is the epitome of "free" skiing. Despite being one of the most popular skiers to this day, he has yet to succumb to any set of rules other than maybe his own. Jossi skis his way or he doesn't ski at all, whether that's just cruising with friends or competing at the Olympics depends on the day." Stoked to see what The North Face can persuade Jossi to wear.