Full Stack Supply Co. (FSSC), parent company of Faction Skis and FW Apparel, is excited to announce the launch of a new technical footwear brand set for release in Fall/Winter 2022. A new generation of freeski boots targeted at harnessing the energy of freeskiing culture will be the first product for the brand.
Faction Skis have been a driving force in the freeskiing world for years now; supporting many of the greats, having an insane team of riders that's only growing and producing incredible yearly content.
CEO of FSSC, Alex Hoye stated, “It feels like the ski boot industry needed a bit of a kick — innovation in materials and footwear have advanced massively, and yet most boots are still uncomfortable, while style seems to have peaked 20 years ago,
“We wanted something that we could get excited about, especially for freestyle, freeride and free-touring. We developed our vision with some of the great minds in ski boot development and street footwear to bring to life a boot delivering great performance, sustainable materials and reflecting form as well as function.”
FSSC's cross continent, talented team have an excellent track record of both brand-building and technical innovation. The stage is set for an excellent launch. FSSC's Head of Hardgoods, Daniel Tanzer, explains:
“Our plan is to inject much-needed excitement into the ski boot landscape. We feel lucky to launch a brand with the fundamental goal of reducing our environmental footprint from inception. A blank canvas has enabled us to implement unique, high-performance solutions.”
According to Tanzer the feedback from early stage testing has been cause for much excitement; with the R&D process expanding this winter to encompass a wider group of athletes, retailers and press contacts, ensuring a truly collective development of the final product.
FSSC has yet to release any information regarding the name or branding of this new project.