As a young girl living in Ecuador, the Canadian-born Rosalind Groenewoud, better known as Roz G, never imagined herself as a professional skier. That all changed when she first witnessed the freestyle moguls event in the 2002 Winter Olympics from her television screen. From that day on, Roz knew exactly what she wanted to do with her life. Today, Roz has earned every major achievement in freeskiing, from X Games and Dew Tour medals to multiple AFP World Champion titles. Next on her list is the 2014 Sochi Winter Olympics. Explore the Canadian talent's rise to stardom as Target proudly presents the Roz Groenewoud episode of, "The Way Up," a new series, running on Network A (

Episode three, featuring Groenewoud, is now live, with new episodes debuting every other Tuesday. Each episode of the series will focus on one athlete, showcasing their rise to stardom while pinpointing their exact breakthrough moments as professionals. With more than a decade of involvement in action sports, Target continues to help athletes grow in order to achieve greatness. "The Way Up" was shot and directed by skateboard icon and filmmaker Steve Berra.