Empire Productions is pleased to announce the premiere and world release of “Transitions”, a new documentary starring Freeskier Simon Dumont, by filmmaker Riley Poor. The Film, which will kick off the third annual International Freeski Film Festival, is scheduled to premiere on September 17, 2009 at 7:30 PM at Old Montreal.

“Transitions” follows the meteoric rise of the sport of Freeskiing through the eyes of Simon Dumont, one of action sports most dynamic and relevant personalities. Shot over the course of the last two years, “Transitions” reflects the paradigm shift taking place in sports and youth culture today. Featuring interviews from Simon and some of the world’s best skiers, fans will witness what the journey has been like to go from participating in an “extreme sport” to gaining mainstream athletic acceptance, from the unique perspective of those at the forefront of the Freeskiing Movement.

For the first time ever, viewers will get a no-holds-barred look into the life of Simon Dumont. From his early years skiing at hometown resort, Sunday River, where he followed the progression of a new generation of ski greats like Tanner Hall and Jon Olsson, to competing in contests against his ski idols, to winning X Games Gold Medals, setting a World Record and becoming Freeskiing’s overall World Champion, “Transitions” is the true story of one of action sports most influential athletes.

As a way of saying thank you to the Freeski community, tickets will be offered for free to the public, on a first come first served basis. “I am truly honored to be able to give something back to the fans that have given so much to me. We really hope people enjoy watching this Film as much as we did making it,” says Dumont.

Those who are not able to attend the premiere in person can watch the Film in its entirety at by obtaining a special Red Bull postcard with a viewing code from select Red Bull retailers having the “Transitions” POS display. For more information on the upcoming online release date and card locations, please refer to RedBullSkiing.Com


Simon is the 2009 Freeski World Champion, reigning X Games Big Air Gold Medalist, and took home a Gold Medal at the 2009 Winter Dew Tour. In 2008, Simon made history by setting the world record for height on a quarterpipe. He reached 35 feet above the quarterpipe while simultaneously doing two and a half revolutions. Simon holds multiple X Games Medals including two back-to-back Gold Medals in Superpipe in 2004 and 2005. Simon’s sponsors include Red Bull, Oakley, Target, Salomon, Kicker, Nike, and Giro.

Empire Productions is the production arm of Empire Attire, a multi-media company, founded by Simon Dumont and partner Michael Spencer in 2007. Empire Productions currently has several projects in development for the 2010 year.


The IF3 International Freeski Film Festival, presented by The North Face, Reebok and Salomon, will be held on, September 17-20, 2009 in Montreal, Quebec. The IF3 will feature the world premieres of the top twelve professional films along with five amateur movies, and will draw athletes and adrenaline addicts from all over the world. The film showcase and its surrounding events will take place all weekend at Cinema Imperial, Centre Sandra & Leo Kolber Salle Lucie & André Chagnon, in Montreal. Scheduling and tickets can be found at