FOR IMMEDIATE RELEASE: October 5, 2009-LOS ANGELES, CA- Empire Productions is pleased to announce the Los Angeles premiere of “Transitions”, a new documentary starring Freeskier Simon Dumont, by filmmaker Riley Poor. The Media and Industry screening will be held on October 15, 2009 at 9:00 PM PST at Red Bull North America (Doors open at 7:30 PM).

“Transitions” follows the meteoric rise of the sport of Freeskiing through the eyes of Simon Dumont, one of action sports most dynamic and relevant personalities. Shot over the course of the last two years, “Transitions” reflects the paradigm shift taking place in sports and youth culture today. Featuring interviews from Simon and some of the world’s best skiers, fans will witness what the journey has been like to go from participating in an “extreme sport” to gaining mainstream athletic acceptance, from the unique perspective of those at the forefront of the Freeskiing Movement.

For the first time ever, viewers will get a no-holds-barred look into the life of Simon Dumont. From his early years skiing at hometown resort, Sunday River, where he followed the progression of a new generation of ski greats like Tanner Hall and Jon Olsson, to competing in contests against his ski idols, to winning X Games Gold Medals, setting a World Record and becoming Freeskiing’s overall World Champion, “Transitions” is the true story of one of action sports most influential athletes.

As a way of saying thank you to the Freeski community, those who cannot attend the Premiere can view a free Webcast of the Film at 6:00 PST on October 15, 2009, at “I am truly honored to be able to give something back to the fans that have given so much to me. We really hope people enjoy watching this Film as much as we did making it,” says Dumont.

Beginning in November, fans can view the movie online by obtaining a special Red Bull postcard with a viewing code from select Red Bull retailers having the “Transitions” POS display. For more information on card locations, please refer to RedBullSkiing.Com.


Simon is the 2009 Freeski World Champion, is the reigning X Games Big Air Gold Medalist, and took home a Gold Medal at the 2009 Winter Dew Tour. In 2008, Simon made history by setting the world record for height on a quarter pipe. He reached 35 feet above the quarter pipe while simultaneously doing two and a half revolutions. Simon holds multiple X Games Medals including two back-to-back Gold Medals in Superpipe in 2004 and 2005. Simon’s sponsors include Red Bull, Oakley, Target, Toyota, Salomon, Kicker, Nike, and Giro.

Empire Productions is the production arm of Empire Attire, a multi-media company, founded by Simon Dumont and partner Michael Spencer in 2007. Empire Productions currently has several projects in development for the 2010 year.