2900 S. West Temple

Salt Lake City, UT 84115





SALT LAKE CITY, UT – 4FRNT officially announced today that Pro Team Rider David Wise is now

an athlete-owner. 4FRNT and Wise have enjoyed a fruitful two-year partnership. Immediately after

becoming a member of the 4FRNT Family David quickly became a valuable teammate by winning

X-Games and Dew Tour among other highlights. Continuing into the current season David proved

a formidable contender at X-Games with a first place podium in Aspen as well as The Freeskiing

Grand Prix in Park City and the FIS Halfpipe World Championship. David joins the ranks with the

likes of Wiley Miller, Eric Hjorleifson, Niklas Karlstrom, CR Johnson, Steele Spence, and Vincent

Dorion who are all athlete-owners in The Company. 4FRNT is a beacon within the industry

because of the athlete owned business model they espouse and continue to provide a platform for

professional riders to succeed in their sport through product design, competition, and


About 4FRNT Skis:

4FRNT is a project that was started to form leadership within the ski community by producing the

best skis, bindings, poles, and apparel in the marketplace. It began in 2002 during a period when

Freeskiing was becoming established yet the products on the market struggled for direction. Rider

owned and operated since the beginning, the mission was to attract the sports best riders,

provide a platform for them to design signature products and by result, become leaders in the

sport and progress the state of Freesking.

For all media inquires: joshua.moreland@4frnt.com