Amplid is excited to launch a completely new concept in athlete sponsorship, the Amplid Ambush Academy. Amplid has teamed-up with GoPro in a search for 20 talented, unsigned skiers who are hungry for an opportunity to prove themselves to a potential sponsor. Over the course of a season, they will compete in riding, filming and photo challenges that reflect the expectations on pro riders in the industry today.


“It’s crazy how being a pro rider has changed in only a few years. Building a career five years ago meant begging to get on magazine trips or praying that sponsors could afford to pay for a spot on next season’s big movie. Now it’s all about filming and editing your own movies and using social media to promote yourself. Amplid needs team riders with this complete skills package and the Amplid Ambush Academy is about finding them,”  says Amplid co-founder Peter Bauer.


At the start of every month throughout the season, a member of Amplid’s International Cartel Team will set the 20 chosen shredders their challenge; there will be five in total. In addition to awarding prizes to the winner of each challenge, at the end of the 2012/13 winter season, Amplid will offer the Academy members that have really impressed a place on the team.


Those applicants who make the cut and are accepted on to the Academy will receive a welcome pack with a GoPro Hero2, the best way to capture that killer footage in crisp HD; a softgoods pack and a huge pro-form discount on Amplid gear.


Riders that think they have what it takes to be a part of the Amplid Ambush Academy can access more information and apply at