4FRNT is pleased to announce a new and innovative program aimed at ensuring that more college students are able to participate in the freeride movement at an affordable cost. Developed in partnership with certain of its key retailers, 4FRNT has designed a college discount program that gives every college student in the United States and Canada access to equipment at prices that recognize the budget of the typical college student. In order to receive the discount, the student must visit shop.4frnt.com, create a profile using his/her student email account (e.g., â?¦@xxx.edu) and provide verification of their current enrollment status. At that point, the student will be able to purchase skis, bindings, poles and apparel from participating 4FRNT retailers or online at http://shop.4frnt.com at a discount throughout the academic year. This is the first program of its kind in North America."College students hold the key to the future of freeride and we need to do more to ensure that they continue to have access to the best equipment at prices they can afford" says 4FRNT founder Matt Sterbenz. "I was a college student not too long ago myself and I remember how important every dollar was to me. At the same time, I remember how important every minute on the hill was to me. I really wanted to put together a program that allows every college student to have the opportunity I had. Fortunately, we have a great group of retailers that agree and have made this program possible." 4FRNT (pronounced "fore front") is a rider-owned and operated company that designs and produces skis, bindings, poles and an extensive line of lifestyle apparel for the fast growing freeride segment of skiing. 4FRNTâ??s team of rider-owners includes Matt Sterbenz, Eric Hjorleifson, Steele Spence, Vincent Dorion, Niklas KarlstrË?m and CR Johnson. 4FRNT distributes its products in over 20 countries worldwide including Sweden, Norway, Denmark, Finland, Germany, Austria, Italy, Switzerland, France, the UK, Japan and Korea. 4FRNT remains committed to the most innovative freeride products, composed of only the highest quality raw materials backed with unparallel service and support.