Hi there!

As I write this, I am sitting in a penthouse loft on W. 31st street (in the Big Apple), listening to Ben answer questions from the editor of Teen Vogue.

We?re here because we were invited to display our skis at an exclusive media event ? and since Parr had never been to the big city before, we thought it might be a good idea to attend.

Among the gear buzz, I?ve been hearing a lot of talk about a skier’s second favorite summertime activity.

Every person I?ve talked to here has mentioned their latest, greatest golf game ? where it was, how it went and who they played with.

Lucky for us, I have some good fodder for these conversations?. That I?m about to let you in on…


The First Ever (soon to be Annual) Icelantic Open!

This August 27th, 2011 at 8am sharp, a shotgun start will begin the First Annual Icey Open ? a not so ordinary Golf Tournament to be held at the beautiful, World Famous Evergreen Golf Course, known around the globe for Elk. 

This Tournament will be a shotgun start scramble and will feature prizes and fun contests on every hole with booty from Icelantic, Volcom, Electric, Spyder, Tommyknocker and several more of our favorite companies.

PLUS, there is a $10,000 CASH PRIZE for a HOLE IN ONE!   Ace!

We will be accepting 36 teams of 4, and the investment is $90/person or $360/team ? not too shabby for the value jam packed in this puppy.

Come August 1, the price will increase.

Here is the link to reserve your spot at the First Annual Icelantic Open, this August 27th at 8am.


There is an option to reserve a single spot, as well as a foursome.

I have a feeling this will sell out FAST, so if you’re jones’n for that $10,000 Hole in ONE prize, then join us.

We’d LOVE to see you here.

Here’s the link again:


I hope you?re practicing your swing.

- Annelise

P.S.  You don’t even have to be a golfer to participate

in this tourney – as long as you enjoy elk, hitting balls

over rocks, winning cool prizes, great people and a beer or two….