The LIFERS Project | The Seasons Collection | Water | Week 3

The video highlights all that happened this past week as the team drove to Montauk to catch some waves with pro surfer Leif Engstrom and meet up with Whalebone Creative owner, Jesse Joeckel, Whalebone Magazine co-founder, Pat Fallon and Ditch Witch owner and photographer Grant Monahan.

The LIFERS Project | The Seasons Collection | Water | Week 2

The video highlights all that happened this past week as the team rolled up to Manhattan to meet up with Saturdays NYC founder Morgan Collett and contemporary artist Michael Adno, and caught some waves in Long Beach with pro-surfer TJ Gumiela, UnSound Surf Shop owner Dave Juan and David Skudin of Skudin Surf.

The LIFERS Project | The Seasons Collection | Water | Week 1

The video highlights all that happened this past week as the team met up with Chris Cooper, founder of Spraying Gravy, and Brian Heritage, owner of Heritage Surf & Sport, and dove in for some end-of-summer rides along the Jersey Shore with pro surfers Sam Hammer, Dean Randazzo and Greg Mesanko

Seasons Collection | Sun | Week 3 - Road Update

The LIFERS Project | The Seasons Collection | Snow | Week 2

Today professional photographer Matt Alberts and the LIFERS Project released the second video recap for The Seasons Collection, their collaborative campaign with Cadillac. Capturing all that happened this past week in Steamboat Springs, Colorado, the new video is jam-packed with passionate, life-long-riders and highlights from the annual Slash and Burn Banked Slalom event.

The Journey Continues! The Seasons Collection SNOW Week 3

Today professional photographer Matt Alberts and the LIFERS Project released the third video recap for The Seasons Collection, their year-long photography project in collaboration with Cadillac. Matt spent the week in Jackson Hole, WY shredding undisturbed backcountry and capturing passionate, life-long-riders like Mark Carter (North Face), Griffin Post (Kästle), Jacob Urban and Willie McMillon (Bluebird Wax and Snowboards).

Jackson Hole is an extraordinary place as people there have chosen to live in the small, secluded town yet still influence snow culture on an international scale. It is the same "under the radar" influence that inspired Matt to set off on this cross-country journey dedicated to documenting LIFERS: those who push the limits in pursuit of their passion.

Simply Inspiring: Cadillac X LIFERS: The Seasons Collection "SNOW"

Today marks the release of the first video recap, summarizing all the amazing things happened during SNOW, one of three chapters appearing in the Collection. From the snowboarding parks of Breckenridge with Olympic gold medalist Jamie Anderson, to the beautiful powder-covered hills of Aspen with 95 year-old National Ski and Snowboard Hall of Famer Klaus Obermeyer, the journey stretched across the Rockies and beyond to capture an unheralded cross-section of devoted individuals.

Seasons Collection | Sun | Week 2 - Road Update