I also included my CT 188 as you can see that it can range from measurement brand to brand. That 188 may be a 185 in ON3P or something.
ON3P is the only brand I know that measures true to size, but please comment some others

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dkelsMany ski companies list their ski length as the length of the material before it goes into the press. Depending on the rocker profile of the ski, a 188cm ski (length before the ski goes in the press and the length the manufacturer will claim) will come out of the press at ~186cm. ON3P is one of the few companies that lists the length of their skis by their true, post-press length.