I spent 4 days skiing at Big Sky this weekend on a trip with my girlfriend and noticed something pretty insane. In the entire time I was there (including two sold out weekend days) I did not see a single person of color... until the last day when I noticed what I gathered was the Big Sky marketing department doing an apres/lifestyle photo shoot on one of the lodge decks with two white people, an African American woman, and another darker skinned guy whose race I couldn’t identify.
Now I’m just your average white male with a generally progressive leaning political alignment but man this seemed really ironic to me in an extremely fucked up way. I understand that representation is important but if you’re not doing anything to actually include disadvantaged groups in our industry in a meaningful way is using them for your marketing content really for anything other than virtue signaling and making yourself feel good? Felt pretty scummy to me.