animatorNikWax makes stuff designed to apply itself when you wash/dry your outerwear. It goes in with the jacket/pants and sort of renews the waterproof coating.
yeah i use NikWax for jackets etc
for gloves and boots etc, i use the spray can version of Sno Seal, the stuff people use to waterproof work gloves like Kincos. i can't comment on how the spray version of Sno Seal works compares to the wax application Sno Seal because i don't fall