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Planktonre Rossi ski names, what gets me the most is the name differences between the men's and women's lines. Rossi's French marketing team is straight middle ages in their seeming appraisal of how/why women ski. Worked at a shop that carries Rossi last year and was genuinely embarrassed telling female clients what the name of the ski was, would try to cover it with my thumb when showing them the ski. For example, the men's staples are the Sender 106 and the Soul 7, while the women's are the Temptation 88 and the Sassy 7. Are you kidding me??? Literally sounds like an SNL bit
Other brands do the same thing, albeit usually not as bad. For example, my Smith Maze helmet (the best out there btw, so lightweight and low profile) is EXACTLY the same as my girlfriend's, yet hers is called the "Allure." Wtf? Do ski brands think women ski in order to "tempt" and "allure" men, and to act "sassy"?
LazylightningThe sassy 7 lol, somebody has gotta talk to the rossi reps and set them straight
PlanktonThe worst part is that every rep knows this. The marketing overlords just cannot be stopped
animatorYeah reps don’t have the say in stuff like that as much as people tend to think
LazylightningDamn definitely surprising, I'd think brands would want the feedback from shops
animatorThey take feedback but don’t really listen nearly as much as they should honestly
onenerdykidThey do, but remember this is a French brand and they will listen to what French shops want way more than US or Canadian ones. And it's not very often that the French will do things that Americans prefer. It's very similar to if a French sports chain wanted ON3P to change the name of their skis to something else that made more sense in France. Do you think ON3P would take it to heart? I highly doubt it.
Brands will most always choose a name that works for their main market and the rest of the world has to live with it. With Rossi this is France, where there are a ton of French skiers who do not speak English, and Rossi thinks that their skis' names sound great to people whose primarily language is French. I'm not saying Rossi made a good decision here, but I understand how it happens and why they do it.
animatorThat’s definitely fair. Seems to me as someone who speaks French and English that “Holy Shred” isn’t a good name for either language but that’s just my opinion hahaha
onenerdykidLike I said, I don't think they made a good decision ;)
123skiI just hope Lange or Tecnica come out with a legit 140-150 flex alpine boot. Every year it seems 130 flex is feeling softer and softer.
animatorThat’s definitely fair. Seems to me as someone who speaks French and English that “Holy Shred” isn’t a good name for either language but that’s just my opinion hahaha
123skiI just hope Lange or Tecnica come out with a legit 140-150 flex alpine boot. Every year it seems 130 flex is feeling softer and softer.
onenerdykidIf flex is all you care about, every brand makes boots in the category, and even stiffer. We've got commercially available boots that go up to 170.
123skiObviously flex matters, but plug boots are a pain in the ass and there is no reason a boot manufacturer couldn’t increase the stiffness of their freeride range of boots. I still want a rubber boot board, rubber outsoles, and a reasonable last width paired with a stiffer flex
123skiObviously flex matters, but plug boots are a pain in the ass and there is no reason a boot manufacturer couldn’t increase the stiffness of their freeride range of boots. I still want a rubber boot board, rubber outsoles, and a reasonable last width paired with a stiffer flex
tomPietrowskiI have you covered in a year or too :)
tomPietrowskiI have you covered in a year or too :)