DesertStixbut gah damn his style of riding was perfect for Moment.
Maybe this is too meta, but if we all have already associated this style of riding with Moment, then that's just proof that their marketing has worked, and they don't need to spend more money building a brand around this style of skiing, right?
Like from a marketing perspective, the point of sponsoring skiers is to help the public make assumptions about the brand they represent. If we already make those assumptions with no prompting, then that job has been done.
I totally agree, Josh's style is exactly what I'd associate with Moment as a brand, partially because it's similar to what guys like Tyler, Carson, and others have been doing on those skis for years. Whereas, I don't have any of those same associations with Black Crows. I think of a bunch of mountain guides and people on the tram with brakeless bindings, so them picking up a skier like Josh is a good investment to help them reach a new market (people like us who love watching freeride huckers).
Or maybe I'm just procastinating from being productive too hard, and overthinking this.