J_skisFor Drop Cliffs, Not Bombs... everyone uses that? It was on the original sticker sheets Jason was giving out back in 2013 when he started J and has been used periodically in our marketing for years. We never look to other ski brands for clothing inspiration so this is the first I'm seeing anything from Planks this season, but it's also the same story with above... both brands likely had their designed finished and products built before the other posted it.
I'm also super curious as to what "secrets" you have about 4FRNT since Jason's acquisition? 4FRNT is the strongest it's been in years and Jason's whole goal with these two companies is to build a high quality, unique product and sell it at the same or less price than major brands by selling direct to consumer, i.e. to give the skier more for their money.
Feel free to hit me up personally any time about product or marketing questions/concerns/rants, firstname.lastname@example.org
Drop beats not bombs, and I'm sure a million other iterations were around before 'freeskiing' existed but that doesn't change the fact that this exact graphic exists in skiing, and freeskiing at that, since 2008. If you didn't see it, fair enough, but it has been out in the world on a brand that is everywhere, at least in Europe and the rest of the world, since at least 2008. Just a heads up here but 'Just Do It', 'Impossible Is Nothing' and 'What Skiing Will Become' are already in use too.
I'm not saying there are any 'secrets' about 4Frnt. Your business strategy is pretty out in the open with both brands: Don't pay many (/any?) riders, don't support the industry, keep prices down and keep all the profits.
It's a fine strategy if you're into profit maximization. But people should know, rather than treating a $600 dollar J-Ski like a $600 ski from another brand in terms of what that ski does for all the skiers who work in the industry (other than J who I'm sure is doing great, and his very few staff). By the industry I mean, professional skiers, production companies, ski shops etc etc. Obviously, 4Frnt is the strongest (most profitable) it has ever been. But if you fancy it, how about publishing some numbers on how much money goes to riders salaries/travel budgets, producing ski content generally, heck probably even R&D at 4Frnt now vs pre-takeover (let's say early-mid 2010s), I'm sure everyone would love to see those.