DinnerrollsHer being more prominent on Nordicas team page honestly just makes sense. She has a lot of pull in the female community, and as much as I wish guys like Dale Talkington had more influence on people, it just won't happen. However, I do feel like that it says something about Nordica as a company to have her be their number one girl. Nordica chooses to support women on their "freeride crew" who do not push the limits of female skiing at all. They are more focused on follower count and looks for their females, rather then their actual skiing ability. Which in my opinion sucks, but thats how they're choosing to do it.
Her last skiing related post was on December 18, the last time she tagged Nordica was August 5, and the last time she showed off a pair of Nordicas in a post was August 2. What pull can she possibly have in the female ski community?
If pro-skiing really is as simple as "influence" and following, what does that mean for the sport? Those of us who grew up watching ski movies and every edit we could find on NS and Youtube; where does that leave us? Are we just the unwilling cogs in a giant marketing machine? Is there no intrinsic artistic or spiritual value to this sport? The premiers we've been to, the comps we've stayed up late to watch; I think they meant something more. The art we watch is more than marketing and the people who push our collective expression forward are the pros in my mind. Ultimately, it doesn't matter who's getting paid but it still sucks that some companies think so little of this sport and those who make it.