I'm writing an article for my contemporary business class on distribution methods in the ski industry. Specifically, I'm comparing the traditional method of selling skis through sales reps and ski shops, to selling direct to customers online and cutting out the middle man (J Skis for example).
If anyone can do a quick 15 minute interview talking about their experiences buying through ski shops vs buying online send me a DM or discuss in the thread!
If you need probing questions here are a few:
Do you prefer buying direct online or through shops?
What are the advantages of buying online?
What are the advantages of buying from shops?
What kind of reassurance would you need to buy directly online without feeling the actual product?
Thanks in advance for any help!