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Do ski companies actually make money?
I cant imagine that any ski company on the smaller side is even able to break even let alone make any profit, like on3p for example. Am I wrong? Is the market really big enough?
Most barely break even. I know a lot of them pay their employees super low wages and do not offer them health benefits and such.
It's why they are all owned by the same parent companies. Gotta mitigate that risk.
Short answer? No.
The only way a ski company that moves low volume stands a chance at breaking even is if they do predominantly direct to consumer sales. The margin is much higher. There's a reason Jason Levinthal does it exclusively with J skis and why 4FRNT moved to that model when he became involved.
The reality of our industry is that it's small. No ones getting rich pressing skis in their garage. People are taking out second mortgages on their homes so that they can build skis for people like us. Because they love the industry and because they love skiing. There will always be more passion than money in our world.
The ski industry isn't a place anyone should go to get rich...
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