Discuss The NS Social Media Presence

KretzschmarSo, this got brought up again and I figured I'd make a centralized thread about it.

As some of you may know, I'm the digital marketing director for NS aka I run social & other marketing shit for them. It's fun, not always easy, & constantly changing (how the platforms function & types of content people want to see).

We have over 400k followers on FB & IG combined; most of which don't even go on the site unless it's through social. Content is typically catered to those people seeing as they make up a large portion of traffic & those of you answering in this thread will have already seen the content before it's even on social. Regardless, I'd like to take comments ect from you guys/gals.

Post what you like/dislike, want to see more of/less of, ect from social shit.

PS: I can't take everything into account that is posted below but I'll do my best to compromise in the end.

Chubz.Please STOP linking year old/multiple year old threads in the instagram stories. That drives me insane when im looking at a thread from the story then realize i read/was a part of the same conversation 2 or 3 years ago. Its not relevent anymore, thats why those threads died.

Be more like squidskiing, i wanna see rad shit from no names and rad shit from the big boys, not bail posts that didnt make it on JOTD.

Idk recently ive been really turned off of the NS insta. It was a lot better in like 2014/15. But those are my only gripes with it at the moment.

LonelyBasically just don't sell out and become like gopro and repost a bunch of big vloggers paddle boarding or just doing average people things.

dwt802Personally, I'd like to see more posts from the site being advertised/shown off on the pages, such as edits, etc. Also less random fail clips because that brings in an audience of people that might not even like skiing but like watching fail videos.

Chubz.Please STOP linking year old/multiple year old threads in the instagram stories. That drives me insane when im looking at a thread from the story then realize i read/was a part of the same conversation 2 or 3 years ago. Its not relevent anymore, thats why those threads died.

Be more like squidskiing, i wanna see rad shit from no names and rad shit from the big boys, not bail posts that didnt make it on JOTD.

Idk recently ive been really turned off of the NS insta. It was a lot better in like 2014/15. But those are my only gripes with it at the moment.

LonelyThis.

I'm a big fan of the squid skiing page. I made a post in the censorship thread about ns social media. Basically just don't sell out and become like gopro and repost a bunch of big vloggers paddle boarding or just doing average people things. Keep it core and help the smaller guys make it bigger in the scene.

I might be wrong but a good example would be Grigory Fuzeev. He was a pro but he definitely didn't have a huge presence. I didn't know about him until the NS insta reposted some of his crazy rotations and grabs. Now I feel like I see him all over the place.

RousedWitsOne thing Ive found is that many causal skiiers dont realise that newschoolers is its own website/business/app... I told my roommate I am on newschoolers a lot, and he was all like "dude I fuckin love newschoolers"...but he was under the impression that newschoolers was just an Instagram page.

.squirrely.The content is always pretty good, some stuff is outdated and/ or irrelevant but for the most part the videos photos links etc are sick, but the way it is posted is just really weird and honestly embarrassing for the page and skiers as a whole who are represented by "the homepage of skiing" or whatever the bio is. Like someone said already, maybe cool it a bit with the emojis and just general weird choice of language, for example the recent nosebutter video of LSM maybe its just me but theres a lot of captions I would have chosen before "mmmmm artery clogging goodness" with that emoji. Look at Snowboardermag or Thrasher or even Powder, they post and basically let the content do the talking, instead of distracting the viewer with some excessive caption. The insta stories are a lot of the same thing, maybe its the fact that theyre posted on android and it just doesnt look as clean to those of us on iphone but a lot of the time something is off, like the one up right now that links to "what do you use skiing as an outlet for" the photo is super blurry and the photog/ skier tags are half cut off on the right edge of the post.

sdrvper- I like the more recent posts on the instagram though, save the edit, bring people to the site to click on edits. Only add-on, save skiers dropping short edits on here instead of just instagramming it, promote em. more edits the better. Carney Example

KretzschmarMaking a list to each point you made

1. That's fair, for someone like yourself or anyone that is posting in this thread it's old content. For over 90% of the people that follow us on social though, they've never seen that thread & probably find it funny/interesting/ect so I post it for them as well.

2. Cory does a dope job over at squidskiing but I'm not going to copy him. He does his thing, if you like it, keep following him. I try to post dope shit from the no names when I see it but you should realize, while yes, it is my job to look for content to post, I have other responsibilities that take up the vast majority of my time for NS so I end up missing a lot. If you see something dope in the search page or wherever, send it as a message to me on the NS IG.

3. Valid but in 2015, I didn't have to play stupid fucking games because Instagram decided to change up everything with the app in the past 2 years.

1. Trust me, I'm not going to post some mom & their kid skiing a groomer on the feed.

2. Yea, Grigory is tight for sure! I found him through videos on NS a few years back when he did his grab compilation. Shit blew my mind. I'm always on the hunt for dope unknown skiers but as I said above, I miss a lot of it since I can't spend 24/7 on IG searching for the hottest unknown rider.

Dude, you don't even know the half of it. I talk to so many kids at movie premieres & they think the same thing. That's why I post links to stories in hopes they see it & start using the actual site.

Thrasher is definitely the king of that shit. The advantage they have over anyone else is that they get raw clips from the edits that go on their site. We don't & getting that shit from people is a pain in the ass usually.

As for stories, yea, I have an android and thought it might be slightly worse but could you screenshot it and post here? I've looked on my friend's phones before & it didn't look horrible in the past.

.lenconNot too bad for me.
Sometimes I think the thread choice linked up in the story is a bit odd, not sure if I'd pick some threads I've seen linked up to try to get kids to sign up.

however, I feel like NS has been poppin more with new users, and if that is a result of the threads in stories then that's awesome.

i like raw footage, and I feel like all the new type of skiing is taking over what I see on Instagram. Maybe more powder, big mountain, thug, throwback skiing, etc etc thrown into the mix would be dope.


ill send you everything I like and think others would like over to you on NS insta from now own:)

Chubz.Id quote you matt but im having a hell of a time selecting what I want to reply to.
As for the old thread thing..I see your point but in my opinion I would save linking old threads for like tbt or something. I haven’t noticed any discussion lately with old threads and if i do its somebody bumping it, people post about realizing its an old thread and it slips into oblivion again.

i would try and encourage followers to engage in current threads. Which I see you do quite often, the old threads just throw me off.


Its crazy how in theory we have the power to make this website the most popular and active its ever been with the influence of social media but it hasnt happened yet.

Kretzschmar1. Yea, it wasn't too bad actually. Got cut off a bit though. I have a Nexus 6p for comparison. Could you explain "not sure if I'd pick some threads I've seen linked up to try to get kids to sign up." more? Not sure if im just tired but that didn't make much sense to me.

2. We've seen a steady increase of new users year over year according to analytics which is great to see. A large portion are coming from social.


1. I feel you. Sometimes I see/remember an older thread that I enjoyed & feel like tossing it up but maybe I'll tone it back a bit.

2. Tru, tru but I'd say it's harder than ever to stand out. The biggest thing is, even 5 years ago, there was only like 3 sites you could go to to consume the vast majority of freeski content; NS, YT/Vimeo via search, & downdays for the Euro guys. That has exponentially grown with ski pages popping up everyday on IG, SLVSH coming into the fold with their own dope shit, & more.

Also, time is extremely valuable to people & if whatever content that is posted doesn't immediately seem valuable to them (for whatever reason), they won't watch/read/discuss it.

grantwhittyI'm biased towards photos, and I know the IG can't all be photos... BUT I do miss the days of NS Instagram where most of the Photo of the Days would actually get posted on the Instagram account. I don't know the last time that was done. It would be nice to see more content on social from the photogs of NS.

BrawnTrendsAnd give some less known skiers some visibility

grantwhittyI'm biased towards photos, and I know the IG can't all be photos... BUT I do miss the days of NS Instagram where most of the Photo of the Days would actually get posted on the Instagram account. I don't know the last time that was done. It would be nice to see more content on social from the photogs of NS.

KretzschmarThe NS staff as a whole was stoked to see Carney toss that up on here instead of IG, which he easily could have. Hell, even if kids uploaded their clips from IG to NS as well, that'd be sick. It's so much easier now with the app too but people only care about posting where their followers can see it which I get but, it's pretty ridiculous to me.

TheSmokinLI think moving a light towards kids posting #nsfamous or #newschoolers would be really cool for your Instagram. I see a lot of awesome pictures that show up in the search of these hashtags. When I look for inspiration in my clothing company, I always go straight to one of those then follow it with other tags like #skiiing or #skateboarding etc... tons of no names shred HARD.

TheSmokinLI think moving a light towards kids posting #nsfamous or #newschoolers would be really cool for your Instagram. I see a lot of awesome pictures that show up in the search of these hashtags. When I look for inspiration in my clothing company, I always go straight to one of those then follow it with other tags like #skiiing or #skateboarding etc... tons of no names shred HARD.

use this to your advantage for real. high key there is a fck ton of kids ripping that use these tags that will never see the light of day and they clearly want to (hence the use of NS tags, duh). And best of all these are your supporters. Itd be nice to see more of our niche showing up on the NS insta instead of the same few riders post after post every day/week. I’ve followed some of these guys on my personal account and they’re throwing down as good as the guys who are already in the spot light, so maybe add this variety.

sdrvperOh yeah, I hate that its come to that too. The "edit' will never completely disappear because a video on a video player will always be some peoples preference over a tiny instagram square but instagram definitely takes away from the # of edits, tough to compete against.

I agree, the #nsfamous hashtag blew up when it first started, I think thats why slvsh does so well, 60K followers in like 2 seasons, everyone has an equal chance to be featured with uploads to slapp.

KretzschmarI still use those tags (hell, SDrvper & I tag teamed thinking that up 2 years ago) to look for clips to post but like i said above, the massive influx of content is more than I'm able to keep up with because of other duties I have. I don't have all day to sit & find the next greatest 16 year old kid slaying. If you see something dope, send it as a DM to the IG page. Maybe I'll post it, maybe I won't. Simple as that.

Yea, SLVSH has a great platform for content in one place that they can see all at once. IG is hard to keep up with, as you should know. Honestly if kids start uploading clips (single, 2 piece, or 30 second edits) to NS, there's a 10x greater chance I'll end up seeing it.

sdrvperPeople need to do this more often; single clip upload, banger, still gets 50+ upvotes and a solid count of views, the traffic is here on NS, people just need to start uploading, hopefully with the app this will happen more often.
ex. https://www.newschoolers.com/videos/watch/883830/Front-swap--front-360-swap-to-back-270-out

If there was a way to easily determine what was uploaded with the app vs desktop site, you could run something along the lines of featuring clips/edits/whatever on the IG for a week that are "app upload only" or something, idk. It's basically impossible to please everyone but you do a good job.

grantwhittyI'm biased towards photos, and I know the IG can't all be photos... BUT I do miss the days of NS Instagram where most of the Photo of the Days would actually get posted on the Instagram account. I don't know the last time that was done. It would be nice to see more content on social from the photogs of NS.

Chubz.I also don’t like the whole “if i think it’s cool, I’m gonna post it” mindset.

The newschoolers instagram isnt isn’t your personal page. You’re representing the entire website. You’re literally asking for opinions on what the community wants to see, and we’re getting responses like
“yeah I see your point, but since I have the password I’m gonna keep posting how and what I want to post. If I think it’s cool, it’s going up.”

Chubz.And lately its its been fucking cringeworthy. And seeing you post that you don’t have time to manage a page with 200k followers maybe you guys should go back to having multiple people run the page to lighten the load. Or have somebody strictly dedicated to the Instagram account.

Like sorry for being blunt but it fucking sucks now.

.otto.honestly i like NS insta better than squid skiing,

The NS instagram mainly only posts crazy shit, and it should stay that way- thats why alot of people follow that account- its a source of top crazy content.

Squid skiing on the other hand( which i like) is more for the core group of skiers- who are interested in lesser known skiers and other dope edits

NS insta should stick to the market of wow factor shots in order to appeal to a larger public, rather than core NS members

Chubz.I also don’t like the whole “if i think it’s cool, I’m gonna post it” mindset.

The newschoolers instagram isnt isn’t your personal page. You’re representing the entire website. You’re literally asking for opinions on what the community wants to see, and we’re getting responses like
“yeah I see your point, but since I have the password I’m gonna keep posting how and what I want to post. If I think it’s cool, it’s going up.”

And lately its its been fucking cringeworthy. And seeing you post that you don’t have time to manage a page with 200k followers maybe you guys should go back to having multiple people run the page to lighten the load. Or have somebody strictly dedicated to the Instagram account.

Like sorry for being blunt but it fucking sucks now.

KretzschmarIt's so much easier now with the app too but people only care about posting where their followers can see it which I get but, it's pretty ridiculous to me.

PBraunsteinUnfortunately, with how dead the video section is on the actual website, I'm not sure this can be changed.