THESAUCEPOSSEI'd go to every premiere if they were more like this:
open floor, maybe rented gallery space
slaps playing before the movie
projector playing some hot shit before the movie (maybe an opening edit from the homies to set the mood) while folks are minglin
athletes chillin with everyone, not on some bullshit stage
friendly slapfight matches or other competition for sponsor swag
finally the movie starts once everyones liquored
watch the movie
hootin and hollerin
worst premieres are in cramped theaters where everyone sits, beer is hard to get, and its hard to socialize. shit should be more like a concert/party where you can connect with folks. thats how you'll get more people to come out.
just my two cents
Yep, nailed it.
I like going to premiers but it's mostly for the social aspect with the movie being an added bonus. You're getting impatient for winter and you know that you're going to see loads of friends and acquaintances from the local ski community who are just as itchy and stoked on winter as you are. You get to shoot the shit and catch up with everyone, many of whom you may not see much of over the summer. It's a perfect way to build excitement for the season.
In Banff last Fall a local publishing company started throwing a 'Winterstoke' night for locals which worked really well. Locals submit edits, the top ten get picked and shown on a big screen, winners are picked and prizes given, there's a trade show, and everyone hangs out and drinks.