Heres the most important part of the statement.
"SAN MATEO, Calif., May 24, 2016 -- GoPro (NASDAQ:GPRO) and Red Bull today announced they are joining forces on a multi-year, global partnership that includes content production, distribution, cross-promotion and product innovation. As part of the agreement, Red Bull will receive equity in GoPro and GoPro will become Red Bullís exclusive provider of point-of-view imaging technology for capturing immersive footage of Red Bullís media productions and events.
GoProís product and brand will have access to more than 1800 Red Bull events across more than 100 countries, the companies will share content rights on co-productions, and related content will be distributed across both Red Bull and GoProís digital distribution networks, including The GoPro Channel, Red Bull TV, Red Bull.com and in the Red Bull Content Pool, Red Bullís media service platform."
Also, link: https://gopro.com/news/gopro-and-red-bull-form-exclusive-global-partnership