KrotchPete said that managing a store over 2000 miles away from the rest of the stores was a huge hassle with such a small team, which I know was one of the biggest reasons they shutdown the Armory. Plus, Newbury is expensive as fuck so they must not have been pulling in enough to make it a viable venture to stay open.
Also, left what? The ski industry? Please, they didn't leave shit.
Such a small team? He had plenty of help, lol. This is a perfect example of people who need to stay in their own lane. Put it this way, the decline of the brand happened after 2011/2012. The direction started to go in the direction of vineyard vines more so than sticking to their roots. Cliche cheesy references to "snow" and other drugs couldn't save them..... No one cares that you travel all the way to Japan for manufacturing when there is still variation between every single garment they make. LMAO. ZERO consistency. As for Boston, nobody was fucking with it. Period. You would see some people here and there wearing it. Like once a month maybe. Pete always looked at the armory as being an exposure component, something to spread the word and the name of the brand. Too bad the brand was and has been on the decline for years and don't see that changing anytime soon. I think the desperation of preorders speaks on this, that uncertainty of how many products you can sell, because shit ain't like it used to be for them. Shit sat for the past few years, HARD, and ended up in grab boxes for discounted prices. Glad to see you guys pulled out on the idea of expanding to Seattle... LMAO stick to park city and denver, where fashion is a joke and no one will know better. Seemed to work for you guys before :)