Vincent.CrudoAm I the only one who thinks that ON3P is taking over the ski industry? Maybe their just more popular on social media but from my perspective they are the new line, except a lot more serious. I am also slowly watching all o my favorite athletes fall to the brand (Most recently Dominic Laporte) and I noticed that they sponsor a lot of online media like Big Air Dave and Mashed Potatoes. So is ON3P slowly become supreme overlord of the ski industry? Or am just seeing this differently? (And don't take me wrong I am not hating on ON3P or trying to be a hipster)
We appreciate the sentiment, but we are far from taking over skiing (though to be honest, that has never been a goal for us either). We are just doing our small part, designing and building skis how we think they should be built, and contributing to skiing in the direction we think it should go.
People tend to think we are a lot bigger than we are. Right now, we are 9 people total and that includes 3 people brought on within the last 9 months. 9 people who are not only running the business, but building all the skis themselves, doing all the creative, building our own tooling, etc, etc, so we can only do so much.
Since we are also building everything ourselves, we must scale our production up slowly to maintain the same quality we've been known for. It takes awhile to train someone up to the quality we need, so we are not focused on super fast growth because we want to make sure to maintain or improve on our quality, as opposed to seeing a drop in quality by being stretched too thin.
We are also pretty new when you think about it - just having our 5 years anniversary this past May, so we have a long way to go to get to where we want to be within the industry. That said, we are slowly be steadily getting there. We just have a lot of hard work to go.
As for Dom, he's awesome skier but as has already been explained in this thread, he was just borrowing those skis for the day because he had some mounting issues with his pair of Libertys. We knew nothing about it until that video dropped.
Our team is pretty stacked right now, so we are not looking to bring anyone on for next season.
PDoyleNot when they only have 2 shops in the whole of Europe that stock ON3P.
Definitely. Retail is tough to break into, especially on different continents than your own, and we've only been working with retailers for 3 seasons thus far. We don't have a huge focus on Europe yet because we just don't have the resources or time to develop that part of the world at this time. Also, we have lots of growth still to go in N. America, so that is largely where our short term focus has been on adding shops.
Furthermore, our focus has always been on adding specific, core shops, so we don't target every shop out there. As such, our retail growth is going to be slower than if we were just trying to work with every shop out there.
That said, you will see more European retailers start popping up for the 15/16 season, but it is going to take us quite awhile to develop any real presence over there.
HP123Not once did I see an ON3P tent this last season... Just cause they're all over NS doesn't mean they are taking over the ski industry.
Also something that we are working on and that has taken awhile to develop because of our meager advertising budget and the a lack of available time with our very small crew. A big part of that is that we've built our factories from the ground up (2 factories in 5 years) and the large portion of our cash flow goes into developing, maintaining, and running our factory. A lot of ski companies just have offices and a small warehouse to store their product, so there is no equipment costs and corresponding overhead of maintaining and running a factory. If we weren't building our own skis, you would see a ton more marketing and demos out there because we would be savings tens of thousands of dollars per month in overhead and manufacturing costs that could then go towards marketing.
As far as demos, we didn't have a real demo vehicle until late January of this year when we bought our first demo truck. Since then the truck was on the road running demos every week and I think we ended up running upwards of 25 demo events (which was more than we have done in the previous 4 seasons combined). That will continue next season (we are hoping to having 50 demo events with our truck), along with the addition of reps (our first) in Colorado & New England running their own demo events.
So, you will start seeing us out there more and more.
We are still new, still very small, and building a brand takes time. So, while we certainly appreciate threads like this, we are just a small fish in a big pond doing things our own way.
**This post was edited on Jun 25th 2014 at 3:18:36pm