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Apple is the best Marketing Strategy Ever.

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SkierDave
Posts: 435 - Karma: 10
This isn't to put anyone down, I was just reading and article on iPods and my friend's iPod issue that got me thinking. iPods are so popular and demanded that many companies are designing luggage and apparel and outerwear with an 'iPod' pocket/holder, not mp3 or music, they will actually state iPod. Some BMW's with stock iPod docks to connect them to the stereo.

And the big thing, the iPod is just like cell phones in it's progression. Phone's, the big think was that they kept getting smaller and smaller, then there was internal antennas, small flip phoes, color screens, internet access cameras, etc. Where are iPod's? the exact same path but not as far along. They're process is they keep coming out with more tweaks, first more space, a backlight, sesored buttons, sensor/click wheel, mini, iPod photo. But they still haven't come out with an iPod with a color screen other than the photo, the current mini only holds 4 gigs i believe, and such.
what my friend did was bought the new click wheel, then 2 weeks later the photo came out so he really wanted the photo so he sold his old ipod to a friend and got the photo. meaning, iPod buyers are also looking to get the better, newer iPod because of such luck with their old ones.

This is just a post to kinda look at things differently, I'm in a marketing class and it just made me think of the cycle of these, I want an iPod so bad, but I think I'll have to wait on the one that comes out that I really want.

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Dec 16 2004 1:58PM
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NickMartini
Posts: 7761 - Karma: 8,356
i wish i had an ipod!



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Dec 16 2004 2:01PM
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Apple
Posts: 7906 - Karma: 33
i wish mine wasnt broken.
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Dec 16 2004 2:07PM
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Shaggy
Posts: 4349 - Karma: 17
haha, i thought this thread was gonna be about you^

i want an ipod, but theres no way in hell that i'm gonna put out that much cash
Dec 16 2004 2:49PM
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KillerMonkey
Posts: 6435 - Karma: 108
ipods are crap though compared to the other Mp3 players on the market.
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Dec 16 2004 4:54PM
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nilzlet
Posts: 1892 - Karma: 16
I have a mini disc player, I like it.



what did that post make you think of me?
Dec 16 2004 5:06PM
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sconniestyle
Posts: 3945 - Karma: 26
plus they bought the naming rights to gwyneth paltrow's baby, so they got a lot of exposure from that deal.



mark

'One good thing about music, when it hits you feel no pain'
Dec 16 2004 5:15PM
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Apple
Posts: 7906 - Karma: 33
im not going to lie, i thought it was going to be about me too.. Why oh why did chose the name of a computer company as my screen name. I guess i wasnt thinking at the time. But no, i dont use a mac and no my name has nothing to do witht the company. suprised?
-Thom Savery

please pardon the cacography



--->CCR*

'I hope you get hit by a neon'

'just make sure all the Jewish kids have rides'

'naahhmahhnahhhahhh ... i mean ... the weekend of monday'
Dec 16 2004 5:25PM
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plorr
Posts: 3131 - Karma: 529
ipods are sick my dad got some for free from work cuz he ownsa vw dealership, but the excessive hype starts to piss me off.
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Dec 16 2004 5:32PM
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Irotate360
Posts: 6836 - Karma: 22
its all about the look of them. if they were diff color, size, shape, none of this ipod pnunonmana(wowsp?) would have happend. Apple is a genious for the fact that they make ther shit white. white appeals.









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Dec 16 2004 6:23PM
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jarossamdb7
Posts: 6322 - Karma: -10
Ipod really are the best in all fairness. design, size, ease of use, anly thing that other players have over them is battery life, vut serously, how long are you gonna listen to muc for before you get home to charge it anyways? I will admit that the ipod mini is a total peice of shit though. for $50 you can get a player from motorolla that has an extra gig and uses cell phone batteries that last like 20 hours (compaired ot eh the mini's 8). or for the same price, you can get a Rio Carbon that has one more gig and is alot smaller.
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Dec 16 2004 6:35PM
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fourdskate
Posts: 1119 - Karma: 10
yeah i really like my ipod, they're just so convenient
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no true, but you cant judge my english like you judge someone elses that live in for an example the US.. but still you can point out that, but not when i ask something that have something to do about flowers-dallan
Dec 16 2004 6:57PM
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R-Bertsch
Posts: 4719 - Karma: 20
dell dj for life! die all of you ipod loving fags!
Dec 16 2004 7:02PM
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davidh
Posts: 4219 - Karma: 8
Sony NW-HD1! Same size as Ipod mini 30 hour battery life, 20 gigs, and uses Atrac3plus, meaning 64kbs is equal to 128kbs in MP3. You cannot beat it, however it costs $100 more. It is so undoubtedly worth it, though. I listen to it 3-4 hours a day (whenever I'm on NS at school, walking home, subway, sitting) and I havent charged yet this week. It has less features than an ipod, but if you want the smallest and most practical player, this is head and shoulders over Apple.
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Dec 16 2004 7:50PM
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LC.
Posts: 5952 - Karma: 2,423
I hate to reply to another of these threads. but I feel the need to. Yes, Apple has a fantastic marketing strategy. Why? Because the iPod is nothing special at all, but it still sells a hell of a lot.

By far the best player available today is iRiver's H340. Smaller but thicker than the iPod, one of the few HD players that works as an external hard drive (ie. no drivers/software required), and it works as a USB host so you can transfer photos straight from a compatible camera, which will save me a fortune in memory. I'm hopefully getting one in January if I can return my Zen.
Dec 16 2004 8:20PM
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CTD
Posts: 6300 - Karma: 348
just to let you know, the ipods do that too.

i pods are so sucessfull becasue they are just cooler than everything else. they looks sweet (very unique design), have all sorts of accessories, sound great, have games, and are just fun to use.




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Dec 16 2004 9:18PM
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jarossamdb7
Posts: 6322 - Karma: -10
''By far the best player available today is iRiver's H340. Smaller but thicker than the iPod''

lol, that is some funny shit. honestly all i care about in terms of dimensions is thickness. that is what makes it so easy to jsut throw in your pocket and go. i dont care if it is a little bit taller or maybe a little bit wider. The Rio Karma, is a great ipod competitor, with much longer battery life and an easy to use interface, but i would never buy it becuase even though it has a smaller 'footprint' then the ipod it is freekin thick.
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Democrats are sexy: since when have you seen a good looking peice of elephant?

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''When they attacked us'' - Rudolph Giuliani former republican mayor of NYC referring to Iraq in an interview on NBC news after the presidential debate
Dec 16 2004 9:58PM
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Anathema
Posts: 21048 - Karma: 5,061
Apples own. Leading in graphics design, everything is quicktime based, macs are much more efficient, robust systems. Just they're not popular because the average person can't afford one.

And dont use 'Oh well all the games and programs are available for PCs' as a legit criticism, because PCs only have the shit available BECAUSE so many people own em.
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Dec 16 2004 10:06PM
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From_Hell
Posts: 587 - Karma: 10
ipods...they're wicked, but i liked my old creative one better, until i drove over it with my company truck, man that was a bad day.
Listen To MORE Heavy Metal!!
Dec 16 2004 10:40PM
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bridgerider
Posts: 277 - Karma: 10
I'd have to say, iPods def. have the sleek design, and the touch sensors are pretty dope.

it is SNOWING
Dec 16 2004 10:52PM
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Dan.
Posts: 7201 - Karma: 1,126
the worst thing about iPods is their durability. they scratch soo easily and are known to crack. also, they have many glitches and bugs wich should not be there, such as not displaying anything on the screen but still playing music.
Dec 16 2004 11:00PM
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*rkp*
Posts: 8198 - Karma: 257
thats why you have to spend 40 bucks to get the ipod leather carrying case^ duh!
Dec 16 2004 11:35PM
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Lebbo
Posts: 1258 - Karma: 6
Yeah dude I just graduated today from my commerce degree (it was 35 degrees celsius so sitting inside with my suit and stupid mortar board on was a little shit) anyway I majored in marketing and your right the iPod is all about the marketing. I mean if you look at it its not necessarily that much different to a lot of what is already on the market. They have just really done well targeting the popular youth, once those 'innovators' adopt the product then its sales were always going to sky rocket. For example they made up specific strategies for Uni O'weeks (ie the big piss up week at the start of the year) at the start of last year.

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Dec 17 2004 7:14AM
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SkierDave
Posts: 435 - Karma: 10
The big thing I'm saying is that the iPod, just like the cell phone, got so popular that they companies had all the technology to make a smaller phone, color screen this and that many years a go obviously, but if the public is buying their big phone no color scree, reg ipod no color screen, smaller space, why make something better that will cost you a little more to make?

I think the iPod is the best and most accepted in action sports because of the size and the durability, I was at best buy and wow look at the dif. ones, its a little bigger than some, but look at the movie parts! Before the click wheel, all you had was touch sensors, so if u lock the buttons (the hold switch) then basically nothing can break a any flimsy switches or this and that. No Moving Parts, that's what any action sports athlete wants when he's riding, nothing to poke him in his pocket if he bails, and no lil pastic to snap off from movement or falling.
---------------
PROHIBITED
an action sports video by Davey Lerdahl
buy now
www.bottlecapproductions.com
info@bottlecapproductions.com
for more info.
Dec 17 2004 10:26AM
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JohnnyQuid
Posts: 354 - Karma: 19
^ I actually heard somewhere apple was working with motorola to create a mp3-phone. I don't remember where I read that though...
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Dec 17 2004 11:36AM
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SchweitzerSki
Posts: 4479 - Karma: 11
yeah other companies are making knockoff ipods like noooooooo
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Dec 17 2004 12:10PM
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vantownloc
Posts: 2279 - Karma: 12
ipod = overly priced crap.

there are much better alternatives out there.
Dec 17 2004 12:26PM
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Lebbo
Posts: 1258 - Karma: 6
My friend has one and had it in his pocket and the screen got damaged (he doesn't know how so it obviously didn't take any huge knock). Took it to the place where he bought they said they would fix it but then the service department said they wouldn't, all this after Apple promised him after he asked them several times whether he would be covered for these types of things. The problem is its so expensive to fix because its all one unit and hard to take apart, eg if you ger a flat battery then you basically got to replace it apparently.

Mark: 'Timo how do you sleep in Finland when it's light all day long?'
Timo (Fireside Lodge pimp) 'You just close your eyes'

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Dec 17 2004 8:34PM
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skibio5
Posts: 1044 - Karma: 31
yeah from what i hear the new motorola's are gonna have itunes on them, so i guess in a way apple's tryin to make an mp3 phone
Dec 18 2004 12:45AM
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