Electric's new goggle logo is a KKK logo

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Relevant:http://youtu.be/A7XpvbzYqbI

Apr 26 2014 8:26PM

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SwitchMisty540

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I don't think that is a KKK logo or any other racist symbol. That is just the way little kids draw lightning bolts.

Apr 26 2014 8:50PM

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Subaru

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Well to quote a few comments from boardistan.com:

From OCforlife:
It was and still is a movement and that logo and what this movement stood for is not tolerated in society today. If they don’t change the logo they are guilty of plagiarism of a white supremacist group. To not change logo would condone it (now that they know what it represents), why not use the swastika. Electric has flirted with this style of propaganda marketing from the start, but they went to far and now they’re getting called out.

Or…

From LooseCannon:
Do the math.
The Kering group owns Gucci Puma and a heap of other luxury brands.
Electric sales 35 Million
Gucci 2013 sales 3.56 Billion
Compared to the Group, Electric is a small fish in an even smaller pond.
Why risk the reputation of the cash cow for its smallest brand
This logo change happened after Kering purchased the brand and should have been properly vetted by Kering’s legal team. Being a French company, they should have picked up that this logo is frightening similar to the Nazi SS logo. The fact the alarm bells did not go off is an epic fail and someone is going to pay the price.
Heads are going to roll.
Hell! I liked the old logo way better anyway.
BTW…This photo is far worse than the one in the article. (Thx OC4Life)
http://gfx.dagbladet.no/pub/artikkel/4/44/444/444105/kj

Or…

From OCforlife:
So what happens next? Since I’m pretty sure all racist people are ignorant to begin with and the KKK being a secretive society that they didn’t trademark the logo. Mostly because back then Trademarking of a racist group was done by a dispicable logo they basically claimed or stole from someone else. Where do you think the Nazi got the Swastika? They stole it from Eastern Indian Religious symbols. Do you think the Nazi trademarked the Swastika?

- See more at: http://www.boardistan.com/?p=46006&cpage=1#comment-172489

Apr 26 2014 9:01PM

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Subaru

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Electric is also doing a number of co-labs with Repop MFG, who also happen to make these nifty swastika rings.

http://shop.repopmfg.com/product/the-swastika-ring

Here are the gogs they did for Electric:

http://www.bunkeronline.com/electric-visual-eg2-5-snow-goggles-repop-mfg-grey.html - See more at: http://www.boardistan.com/?p=46006#sthash.uLM8bh60.dpuf

Apr 27 2014 1:33AM

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marrows

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its just a lightning bolt you stupid fucks.

Apr 27 2014 1:49AM

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marrows

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SubaruElectric is also doing a number of co-labs with Repop MFG, who also happen to make these nifty swastika rings.

http://shop.repopmfg.com/product/the-swastika-ring

that isnt a swastika.. a swastika is the Nazi german version of that symbol, which faces the other direction

Apr 27 2014 1:53AM

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corona

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it also looks like the circle in Grateful Dead skull. who cares, there's no relation.

Apr 27 2014 2:17AM

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S.J.W

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Just for relevance, but seriously I would of never known that was a KKK logo and it's not even their main logo.

Apr 27 2014 3:28AM

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Subaru

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@marrows did you even click the link? The company that makes this ring calls it "The Swastika Ring" on their website. and it is a German swastika not the reversed Asian version

Apr 27 2014 6:17AM

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TomWallnuss

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Actually, the SS runes are different, though it looks like they just merged them together, which is probably what the KKK did:

Apr 27 2014 7:29AM

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What a fucking stupid move by Electric. I thought that this new logo sucked anyway, and I was still going to buy a pair of their goggles. Won't be doing that anymore.

And if anyone thinks it's coincidental...there is absolutely NO way that's a coincidence. You don't just happen to make the exact same logo.

Apr 27 2014 9:04AM

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Turkelton

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AT-ATIt's whatever. Probably not great from a marketing stand point, because sily people will freak the fuck out.

The modern klan is more of a white equality group than a white supremicists group anyways. Not saying that there are not still a bunch of black hating looneys out there.

mhm ok, yup, they're only there for equality. yes. that's true. Not like one killed 3 jews a few weeks ago, ok.
Either you're an idiot or a stormweenie, I don't know which

Apr 27 2014 9:25AM

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sNaubi

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Look, all the girls are nazis.

Apr 27 2014 9:40AM

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El_Barto.

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Turkeltonmhm ok, yup, they're only there for equality. yes. that's true. Not like one killed 3 jews a few weeks ago, ok.
Either you're an idiot or a stormweenie, I don't know which

Pretty sure he killed three christians by mistake

Apr 27 2014 9:45AM

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Barefootin_Fiend

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SteezyJibberWhat a fucking stupid move by Electric. I thought that this new logo sucked anyway, and I was still going to buy a pair of their goggles. Won't be doing that anymore.

And if anyone thinks it's coincidental...there is absolutely NO way that's a coincidence. You don't just happen to make the exact same logo.

that's strange because if you asked my non-artistic ass to draw you a lightning bolt inside a circle, you'd get the exact same pic....and i had no idea about the kkk use....

.....quite possible it's a coincidence that it's similar to hate propaganda from 70 FUCKING YEARS AGO.

Apr 27 2014 10:09AM

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Barefootin_Fiendthat's strange because if you asked my non-artistic ass to draw you a lightning bolt inside a circle, you'd get the exact same pic....and i had no idea about the kkk use....

.....quite possible it's a coincidence that it's similar to hate propaganda from 70 FUCKING YEARS AGO.

Actually, I'm quite sure you wouldn't draw the exact same pic.

Electric's is literally EXACTLY the same.

The lightning bolt isn't angled more. The lightning bolt isn't longer. The lightning bolt isn't wider.

Apr 27 2014 10:38AM

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Balto

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OH SHIT HARRY POTTER IS A NAZI!

seriously, anyone who says they aren't going to buy electric because of this logo is an idiot

Apr 27 2014 10:39AM

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Whatever. I won't sit here and preach.

I just think whoever is in charge most likely is aware that it was a KKK logo. And if it really slipped through ALL the cracks at Electric, that's pretty insane.

I'm not saying everyone who works for Electric is a racist and what not.

But yeah, it would feel weird to buy their products now, knowing that you could be riding up the gondola with someone who knows it's a former KKK symbol.

Apr 27 2014 10:44AM

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Balto

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SteezyJibberWhatever. I won't sit here and preach.

I just think whoever is in charge most likely is aware that it was a KKK logo. And if it really slipped through ALL the cracks at Electric, that's pretty insane.

I'm not saying everyone who works for Electric is a racist and what not.

But yeah, it would feel weird to buy their products now, knowing that you could be riding up the gondola with someone who knows it's a former KKK symbol.

Did you know it was a symbol used by the kkk before this was brought up? It's a LIGHTNING BOLT, their brand is ELECTRIC, electricity and lightning kind of go hand in hand, i very highly doubt this has even the slightest bit to do with the kkk logo, it looks like exactly what every other brand has done these past few years to update their logo.

Apr 27 2014 10:51AM

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Barefootin_Fiend

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SteezyJibberActually, I'm quite sure you wouldn't draw the exact same pic.

Electric's is literally EXACTLY the same.

The lightning bolt isn't angled more. The lightning bolt isn't longer. The lightning bolt isn't wider.

dude, it's a chintzy lightning bolt inside of a circle. it's not like it's an exact replica of the fucking Sistine Chapel.

Apr 27 2014 10:55AM

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It doesn't matter how long ago this logo was created. It's what this logo stands for that is in question here. The first thing I think of is that a comprehensive logo search probably wasn't done regarding this new one or this stuff would have turned up and they would have known right then and there it was toxic. The Patent and Trademark agency does this research for a fee when you apply for a company name and logo. There are many other companies that do this as well and Legal Zoom is the first one that comes to mind. Looking at this situation now I don't think that was done. That being said I think this Kerring Group who I now come to find out owns Electric has a Nightmare on there hands and more than likely who is ever in charge of this logo change will probably lose their job over this.

Sorry guys you can talk all the shit you want that it's some dumb logo from 70 to 80 year's ago or what's the big deal. The big deal is the pieces of shit who claimed this logo are one of the most notorious hate groups ever called the KKK. They affiliated themselves with the Nazi's and all the propaganda that goes with it and that shit is not tolerated in today's society. If your not a person of color or a different race and you have never been discriminated against you will never know the fear that these logo's like the Swastika, KKK and this circle with a lightning bolt can do to somebody's psyche. The scars and damage these groups inflicted upon innocent people just doesn't go away over time. Literally millions of people have been affected by these groups over the last 70 to 80 years so think about it next time you type a reply man get informed already.

I'm pretty sure they will end up having to change the logo when it's all said and done. If they don't change it they are guilty of taunting and not showing compassion towards the people who were directly affected by these groups and society won't stand for that.

Apr 27 2014 11:15AM

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Barefootin_Fienddude, it's a chintzy lightning bolt inside of a circle. it's not like it's an exact replica of the fucking Sistine Chapel.

Thats why I said the logo sucks in my earlier post

Apr 27 2014 11:19AM

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666slayerSorry guys you can talk all the shit you want that it's some dumb logo from 70 to 80 year's ago or what's the big deal. The big deal is the pieces of shit who claimed this logo are one of the most notorious hate groups ever called the KKK. They affiliated themselves with the Nazi's and all the propaganda that goes with it and that shit is not tolerated in today's society.

Thank you

Apr 27 2014 11:27AM

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CrotchKiller

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666slayerIt doesn't matter how long ago this logo was created. It's what this logo stands for that is in question here. The first thing I think of is that a comprehensive logo search probably wasn't done regarding this new one or this stuff would have turned up and they would have known right then and there it was toxic. The Patent and Trademark agency does this research for a fee when you apply for a company name and logo. There are many other companies that do this as well and Legal Zoom is the first one that comes to mind. Looking at this situation now I don't think that was done. That being said I think this Kerring Group who I now come to find out owns Electric has a Nightmare on there hands and more than likely who is ever in charge of this logo change will probably lose their job over this.

Sorry guys you can talk all the shit you want that it's some dumb logo from 70 to 80 year's ago or what's the big deal. The big deal is the pieces of shit who claimed this logo are one of the most notorious hate groups ever called the KKK. They affiliated themselves with the Nazi's and all the propaganda that goes with it and that shit is not tolerated in today's society. If your not a person of color or a different race and you have never been discriminated against you will never know the fear that these logo's like the Swastika, KKK and this circle with a lightning bolt can do to somebody's psyche. The scars and damage these groups inflicted upon innocent people just doesn't go away over time. Literally millions of people have been affected by these groups over the last 70 to 80 years so think about it next time you type a reply man get informed already.

I'm pretty sure they will end up having to change the logo when it's all said and done. If they don't change it they are guilty of taunting and not showing compassion towards the people who were directly affected by these groups and society won't stand for that.

It's obviously tolerated and accepted, it's been electrics new logo for months now.

Apr 27 2014 11:34AM

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Wannabe

Uh no it's not being tolerated at all and just because something has been on the market for a year or two doesn't mean shit. The more people who catch wind of this issue the more people who are going to chime in and let Electric know this won't be tolerated you can bet on it.

Arnet Sunglasses used this first way of spelling the brand name for 7 or 8 years before they received a Cease and Desist Order from Vuarnet because the spelling and likeness were to close to Vu-(arnet) and had to change their name to Arnette and that was just a spelling issue. This is a little more serious than a spelling issue don't you think? I do.

Apr 27 2014 11:45AM

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ANDR01D

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Wouldn't it be pretty cool though if from now on people associated that symbol with Electric? In my honest opinion it would certainly be better than giving the symbol whatever power it has by allowing it to remain exclusive to the kkk.

Apr 27 2014 12:31PM

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SteezyJibberActually, I'm quite sure you wouldn't draw the exact same pic.

Electric's is literally EXACTLY the same.

The lightning bolt isn't angled more. The lightning bolt isn't longer. The lightning bolt isn't wider.

Actually, if you look, you can see that the lightning bolt is less bold and the circle is thicker in Electric's logo.

But, for the sake of real proof, can anyone find a picture other than the one above? I can't find even find anything called "White Community" through Google. If you ask me, there's a decent chance that it's fake.

Apr 27 2014 12:57PM

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Wannabe

This logo is now "DAMAGED" goods from now on because of its affiliation with a hate group. Why didn't someone try and make the Swastika a symbol that now stands for good and we all just move on right? Wrong. This logo is offensive and you can't just say because BRAND X is cool they're going to give this old racist related logo a makeover and you the consumer are going to now have that warm fuzzy feeling about the Swastika right? Wrong again man.

This is the basis of this thread but your not seeing that. Open your eye's and see that these logo's stand for evil and they were used to insight fear in anyone who laid their eye's on them that simple. If you were not a part of this group you were probably considered their enemy's. That's why they claimed these logo's and wore them so proudly on their sleeves or put the cloak on over their head's. So other uneducated moron's could recognize what these logo's stood for in hopes they would join their hate movement.

Apr 27 2014 12:57PM

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Wannabe

Scroll down to about the 5th or 6th photo on the link below. This shit is not photoshopped. http://www.dagbladet.no/magasinet/2005/09/21/444105.html

Apr 27 2014 1:04PM

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Toaster-Tony

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SteezyJibberWhat a fucking stupid move by Electric. I thought that this new logo sucked anyway, and I was still going to buy a pair of their goggles. Won't be doing that anymore.

And if anyone thinks it's coincidental...there is absolutely NO way that's a coincidence. You don't just happen to make the exact same logo.

Calm down, calm down. Racial hate is usually a bad marketing scheme. Stop trolling.

I actually think the simplistic design on their googles look pretty dope.

Apr 27 2014 1:16PM

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666slayerThis logo is now "DAMAGED" goods from now on because of its affiliation with a hate group. Why didn't someone try and make the Swastika a symbol that now stands for good and we all just move on right? Wrong. This logo is offensive and you can't just say because BRAND X is cool they're going to give this old racist related logo a makeover and you the consumer are going to now have that warm fuzzy feeling about the Swastika right? Wrong again man.

This is the basis of this thread but your not seeing that. Open your eye's and see that these logo's stand for evil and they were used to insight fear in anyone who laid their eye's on them that simple. If you were not a part of this group you were probably considered their enemy's. That's why they claimed these logo's and wore them so proudly on their sleeves or put the cloak on over their head's. So other uneducated moron's could recognize what these logo's stood for in hopes they would join their hate movement.

Swastikas were originally (and still are) used to represent good:

"[The Swastika] remains widely used in Indian religions, ... primarily as a tantric symbol that invokes Lakshmi - the Vedic goddess of wealth, prosperity and auspiciousness."

"The word 'swastika' comes from the Sanskrit svastika - 'su' (meaning 'good' or 'auspicious') combined with 'asti' (meaning 'it is'), along with the diminutive suffix 'ka.' The swastika literally means 'it is good.' It is a common practice for Hindus to draw Swastika symbols on the doors and entrances to their houses during festivals, which is believed to symbolize an invitation to goddess Lakshmi."

So you basically just argued that, since it was originally a good symbol, it still is. Check your facts.

Apr 27 2014 1:16PM

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CrotchKiller

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666slayerUh no it's not being tolerated at all and just because something has been on the market for a year or two doesn't mean shit. The more people who catch wind of this issue the more people who are going to chime in and let Electric know this won't be tolerated you can bet on it.

Arnet Sunglasses used this first way of spelling the brand name for 7 or 8 years before they received a Cease and Desist Order from Vuarnet because the spelling and likeness were to close to Vu-(arnet) and had to change their name to Arnette and that was just a spelling issue. This is a little more serious than a spelling issue don't you think? I do.

you should pick something else to be so adamant about, this is really trivial

Apr 27 2014 1:25PM

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Scaredwhiteboy

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Google image search "KKK symbol" and tell me how far down you have to go before you find this symbol. Just because they used this symbol on a flyer once doesn't mean they own the symbol or that it symbolizes the KKK. They also used the word "white" on their posters. Should companies be boycotted for using the word white in advertisements?

Apr 27 2014 1:40PM

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JakeAssBeatClap

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marrowsthat isnt a swastika.. a swastika is the Nazi german version of that symbol, which faces the other direction

Swastika comes from the sanskrit language. It's not a german term, so yes, that is a swastika.

Apr 27 2014 2:04PM

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ScaredwhiteboyGoogle image search "KKK symbol" and tell me how far down you have to go before you find this symbol. Just because they used this symbol on a flyer once doesn't mean they own the symbol or that it symbolizes the KKK. They also used the word "white" on their posters. Should companies be boycotted for using the word white in advertisements?

So I did do a Google image search...and now I say, can anyone even find one single picture where this lightning bolt is being used in relation to the KKK? Besides the pic posted earlier in the thread?

I can't find one at all... I thought this lightning bolt was actually some popular KKK symbol...

Apr 27 2014 2:09PM

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whoa-dere

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hydra has infiltrated electric!

Apr 27 2014 2:15PM

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So should I pick a new race to be since this is all so trivial to you. Should I just wake up tomorrow and change the color of my skin? See I can't do that nor do I want to. I am who I am and this offended me. Whether it was created 80 years ago or whatever it stands for HATE. You say I am trolling and I would like to know what I am trolling for? Please tell me? I didn't start this thread I only commented on it.

And YES the Swastika did stand for good at one time. If you think people look at the Swastika now and think LOVE, Peace and Understanding for your fellow brother's and Sister's you are smoking some really good weed. Same goes for the KKK and circle with the lightning bolt logo's. 99% of everyone else in the world thinks it stands for Hitler and the Nazi's and that won't change as much as your pea size brain's thinks it will. Everyone who thinks this logo is OK is probably a white kid with a sense of entitlement. Like I said before you probably can't relate to what its like to be discriminated against if you are not a person of a different color or race or you would not be so damn insensitive to what is going down right now.

So do me a favor and read up on a little thing called "History" before you so carelessly sling your vile uneducated opinion's. Please show me the good the Nazi's did for this world. They are responsible for killing over 6 million people who didn't think the same way they did. Please show me something positive the KKK ever did other than kill and hate people who are different and not like them. Amazing to me people are trying to even argue this is OK or NOT that big of deal.

Apr 27 2014 2:20PM

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Kooky_Lukey

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Electric is just going with the "flattened" logo trend. For example:

I doubt they saw a white supremacy magazine and were like "oh let's use that logo". No they are just trying to keep up with the trend that literally every other company is doing.

See, flattened.

Apr 27 2014 2:24PM

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loopie

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Barefootin_Fiendthat's strange because if you asked my non-artistic ass to draw you a lightning bolt inside a circle, you'd get the exact same pic....and i had no idea about the kkk use....

.....quite possible it's a coincidence that it's similar to hate propaganda from 70 FUCKING YEARS AGO.

hahahaha dude seriously? Do you realize you literally just defined ignorance.

Here is the definition from Marian Webster:
ig·no·rance noun \ˈig-n(ə-)rən(t)s\
: a lack of knowledge, understanding, or education : the state of being ignorant

Just because you are unaware does not make it right. You are all a bunch of fucktards for thinking that this had no implications just because it did not directly affect our generation.

Can you imagine in 70 years if you had a logo with an airplane flying into the world trade centers???? And then try to claim it as if there was no relevance. Yeah maybe there wasn't but you still made a stupid move.

There are certain things in life you don't do. Fucking a $10 whore without a c-dome and rebranding your google company after the old KKK symbol.

Apr 27 2014 2:40PM

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Toaster-Tony

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666slayerSo should I pick a new race to be since this is all so trivial to you. Should I just wake up tomorrow and change the color of my skin? See I can't do that nor do I want to. I am who I am and this offended me. Whether it was created 80 years ago or whatever it stands for HATE. You say I am trolling and I would like to know what I am trolling for? Please tell me? I didn't start this thread I only commented on it.

And YES the Swastika did stand for good at one time. If you think people look at the Swastika now and think LOVE, Peace and Understanding for your fellow brother's and Sister's you are smoking some really good weed. Same goes for the KKK and circle with the lightning bolt logo's. 99% of everyone else in the world thinks it stands for Hitler and the Nazi's and that won't change as much as your pea size brain's thinks it will. Everyone who thinks this logo is OK is probably a white kid with a sense of entitlement. Like I said before you probably can't relate to what its like to be discriminated against if you are not a person of a different color or race or you would not be so damn insensitive to what is going down right now.

So do me a favor and read up on a little thing called "History" before you so carelessly sling your vile uneducated opinion's. Please show me the good the Nazi's did for this world. They are responsible for killing over 6 million people who didn't think the same way they did. Please show me something positive the KKK ever did other than kill and hate people who are different and not like them. Amazing to me people are trying to even argue this is OK or NOT that big of deal.

Understood. The thing is though, Electric is a ski brand/snowboard brand and has no relation to anything you just stated above. They sell goggles. That'a it. It's a design that someone probably drew up and is coincidentally similar to a KKK design that took a quite a bit of digging to even find. If you want to link an extremist hate group to goggle company based on one new trendy logo, go ahead, but it seems a bit dramatic. I agree that things like swastikas and the SS mark should not be used in branding because it's poor taste, but that lightning bolt does not have blatant hate group affiliation and I'd be surprised if that offended you before you read this article.

All in all, they're just goggles, man.

Apr 27 2014 2:42PM

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Barefootin_Fiend

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666slayerSo should I pick a new race to be since this is all so trivial to you. Should I just wake up tomorrow and change the color of my skin? See I can't do that nor do I want to. I am who I am and this offended me. Whether it was created 80 years ago or whatever it stands for HATE. You say I am trolling and I would like to know what I am trolling for? Please tell me? I didn't start this thread I only commented on it.

And YES the Swastika did stand for good at one time. If you think people look at the Swastika now and think LOVE, Peace and Understanding for your fellow brother's and Sister's you are smoking some really good weed. Same goes for the KKK and circle with the lightning bolt logo's. 99% of everyone else in the world thinks it stands for Hitler and the Nazi's and that won't change as much as your pea size brain's thinks it will. Everyone who thinks this logo is OK is probably a white kid with a sense of entitlement. Like I said before you probably can't relate to what its like to be discriminated against if you are not a person of a different color or race or you would not be so damn insensitive to what is going down right now.

So do me a favor and read up on a little thing called "History" before you so carelessly sling your vile uneducated opinion's. Please show me the good the Nazi's did for this world. They are responsible for killing over 6 million people who didn't think the same way they did. Please show me something positive the KKK ever did other than kill and hate people who are different and not like them. Amazing to me people are trying to even argue this is OK or NOT that big of deal.

NO you fucking idiot, 99% of people don't look at that and think it's a symbol for a hate group. they think it's a chintzy fucking lightning bolt inside of a circle...pretty appropriate from a company named electric.

you did not have any fucking clue that it was even possibly related to hate groups before you saw the article, thread, whatever. neither does anyone else. besides, if you go on google and search "kkk lightning bolt", "kkk logo", or "kkk symbol", you don't even get anything that remotely resembles this.

basically, what I'm saying is shut the fuck up.....you sound like a fucking douche muffin. quit trying to make an issue out of something that doesn't exist.

Apr 27 2014 2:47PM

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Caleb.E

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lol, its just a re-rendition of the lighting bolt....

Apr 27 2014 3:03PM

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Wannabe

Barefootin_fie: Please re-read the second paragraph and what I am referring to as the "SWASTIKA" as my reference. Because the KKK affiliated themselves with the Nazi's they are guilty by association. Because they used and continue to use logo's like the Swastika, KKK or a Circle with a lightning bolt its what they are claiming as there own for their movement. Seems like every movement or plight and struggle had a flag of some sort so other's could identify this. So because it was created 80 years ago by a secret society and your dumbass can't find it on the web doesn't mean that it doesn't exist or that the KKK are still not using it. Yea, its just a logo on a Goggle, Glasses, Hats T-Shirts, Beanies, Watches, Keychains, Rings and I saved the best for last-Hoodies................

There you go:

http://www.dagbladet.no/magasinet/2005/09/21/444105.#sthash.uG9qOzDx.dpuf

Apr 27 2014 3:19PM

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Toaster-Tony

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Apr 27 2014 3:25PM

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