Well to quote a few comments from boardistan.com:
It was and still is a movement and that logo and what this movement stood for is not tolerated in society today. If they don’t change the logo they are guilty of plagiarism of a white supremacist group. To not change logo would condone it (now that they know what it represents), why not use the swastika. Electric has flirted with this style of propaganda marketing from the start, but they went to far and now they’re getting called out.
Do the math.
The Kering group owns Gucci Puma and a heap of other luxury brands.
Electric sales 35 Million
Gucci 2013 sales 3.56 Billion
Compared to the Group, Electric is a small fish in an even smaller pond.
Why risk the reputation of the cash cow for its smallest brand
This logo change happened after Kering purchased the brand and should have been properly vetted by Kering’s legal team. Being a French company, they should have picked up that this logo is frightening similar to the Nazi SS logo. The fact the alarm bells did not go off is an epic fail and someone is going to pay the price.
Heads are going to roll.
Hell! I liked the old logo way better anyway.
BTW…This photo is far worse than the one in the article. (Thx OC4Life)
So what happens next? Since I’m pretty sure all racist people are ignorant to begin with and the KKK being a secretive society that they didn’t trademark the logo. Mostly because back then Trademarking of a racist group was done by a dispicable logo they basically claimed or stole from someone else. Where do you think the Nazi got the Swastika? They stole it from Eastern Indian Religious symbols. Do you think the Nazi trademarked the Swastika?
- See more at: http://www.boardistan.com/?p=46006&cpage=1#comment-172489