Its not always easy for a film company to get every shot it wants. Especially when it comes to sunsets, arial views (helicopters), and wildlife. It may not be financially feasible for a company to get those shots, or they may just not have the time for it.
I know that a lot of ski film companies license footage that they cant, or didn't get on their own. But, when it comes to a movie like INTO THE MIND, and everyone praises them on all the cinematography. It was the main focus of their movie in my opinion (or at least what everyone was drawn towards), obviously many agree that the skiing was minimal.
So, my question is, how much of that footage was licensed? Sometimes you can tell by looking at the credits, other times you can't. What are your thoughts on companies using licensed footage to pull a movie together when you don't know how much of it is actually theirs?