NS I NEED HELP (research paper on ski subculture)

Short answers, because im busy but still want to help.

In your opinion, what has changed most in the style of skiing?
-Robot style, doing tricks that follow judges rules.
What do you think about the current state of freeskiing?
-The olympics are killing it. See Roz Groenwood (?) and recent simon dumont post.
Do you think big companies are helping the sport?
-They benifit it, but only because it will help grow their company in return.
What would you like to see more from big companies?
-Sponsoring Up-And-Comers, aswell as unknows who need more recognition.
Do you think big companies exploit talented riders solely for promotional gain?
-Yes, See above
What do you think about the direction of freeskiing?
-I feel like stept and level 1 are going to be our only hope in the next 5 years.
What cultural signs have businesses used for marketing purposes?
-Not sure what you mean, please elaborate.
Are businesses supplying a pipe dream to young skiers through marketing techniques?
-Absolutly. Watch popular media after the olympics.
With the Olympics coming up, many companies have started doing ads where there athletes are not skiing but rather hanging from wires in front of a green screen. What are your thoughts about this?
-Although this is complete trash, I do understand that there is nowhere to go for a photoshoot in early november.
What do you hope comes from the Olympics?
-Hopefully it will draw new skiers in, and hopefully they will see the core of it and help promote the film side again.

Hey, not much input, but dont forget how energy drink companys are putting alot of money into the sport, and how that affects skiers opinion on energy drinks

In your opinion, what has changed most in the style of skiing?

- Stupid question if you're going to talk about freeskiing in a general sense. The style of skiing has changed from proper short turns and now is more about fluidity and making skiing look easy. This is only possible because of the changes in ski design (McConkey mainly). You'd have better luck talking about how tech. has impacted skiing.

What do you think about the current state of freeskiing?

- It's sick but the downside to it being so cool is that it has attracted a lot of kids who don't know shit about the subculture of skiing. It has diluted the sport with idiots and gapers. A decade ago seeing someone with twin tips was an instant friend, now I tend to avoid them because most of the time they end up being gapers that hate the skiing subculture.

Do you think big companies are helping the sport?

- Another dumb question. Without big companies skiing wouldn't exist anywhere near where it does today. They're necessary for skiers to have careers and at one time all big companies started out as small start-ups by passionate skiers... that happened to be really good at business.

What would you like to see more from big companies?

- More money being put back into the sport.

Do you think big companies exploit talented riders solely for promotional gain?

- Uh... yeah, that's the whole point of sponsorships. Skiing is notorious for being an industry where pros are underpaid and a lot of times, screw them out of contracts because they know that a ski bum cannot take on their corporate budget in court.

What do you think about the direction of freeskiing?

- Who cares? Companies are still putting out quality equipment and there's still snow.

What cultural signs have businesses used for marketing purposes?

- They rarely do because the culture of skiing isn't PC enough. They exploit the like-ability of their athletes.

Are businesses supplying a pipe dream to young skiers through marketing techniques?

- Yes, that's how marketing works for any business from any industry.

What role do you think après plays in the skiing subculture?

- Skiing drunk or on drugs is fucking awesome.

With the Olympics coming up, many companies have started doing ads where there athletes are not skiing but rather hanging from wires in front of a green screen. What are your thoughts about this?

- Only one skier has done that and it was most likely an advert for the Olympics, not for some company.

What do you hope comes from the Olympics?

- No one getting murdered by Georgian rebels.