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She did an FHM shoot. Those pictures were like the most posted female skier pictures on here ever. How do you figure she didn't use her body to advance her career?
It's hard to begrudge her or anyone else that. If you've got an asset like that, good for you, you shouldn't have to hide that you're attractive. If Sierra Quitiquit happens to be a model who likes skiing, that's badass, hot girls who like skiing are a good thing.
The basic argument here is whether or not sex actually sells in this circumstance. I.e., Molly Baker is saying that having a hot chick on your team isn't going to sell your product to guys because they're not buying the women's product anyway, and girls don't base their purchasing decisions on that. So the whole rationale is broken.
I'm not convinced either is accurate. Consciously or not, this kind of advertising does compel female consumers to purchase products. And having an ad that causes some guy to turn his head and look for a few seconds is already a win even if he's not going to buy the actual prodcut you're advertising, as long as he sees the company logo. Brand recognition, yo.