I'm super stoked to see Naturally. The web series he put out with Transworld he put up a couple seasons ago was epic, and Blauvelt's Backcountry on Fuel was pretty gnarly too (all the episodes can be found on his website, for anyone that's interested). The nike movie Never Not looks promising, and I kinda like the two movie format. Hopefully, they might do something similar with a ski movie.
However, I'm curious to know what filmers think about big companies like Adidas and Nike producing ski movies.
If we want authenticity, then we must initiate it.