i work at the local shop so I might be a little biased but nonetheless
I like that we have people who specialize in at least aspect of the store, whether that is bootfitting, skis (especially race skis), snowboards, clothing (tech specs for them) but nearly everyone can do a good job no matter what.
Our tech is amazing, pretty much the heart of the shop, he handles all tunes, mounts, repairs of the skis. He really knows his shit. That is one thing that is great because customers know he can get the job done right the first time.
Compliments on friendliness and good service happen a lot which is key because they will continue to comeback because of it so that makes me proud.
We need a wider selection of park skis. Our all-mountain selection is really good. Park is only Line, K2, Volkl.
We only carry Full tilts for park boots, as people know, those don't fit everyones foot, I wish we would bring in Nordica or Dalbello.
I know I'm bitching about the park/freestyle side of things but more freestyle oriented outerwear would be awesome for business and more importantly the customers. Park skiing in WI is really taking off at my mountain, especially with all the little kids. I swear every kid had a saga hoodie or coat last year. We really cater to the older crowd with Volkl, Spyder, and TNF which isnt bad since they are the majority of sales. The only other options are O'Neill, Burton, or Nomis for the most part.
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