In Jay-Z's hit Run This Town, the rapper turned mogul proclaims, "This is Roc Nation, pledge your allegiance." Now plenty of pro athletes will be doing just that.
The entertainment company Roc Nation announced Tuesday that they will launch Roc Nation Sports, a full-service sports management company led by Jay-Z (aka Shawn Carter) and partnering with Creative Artists Agency. The group also announced the signing of Roc Nation Sports' first client, New York Yankees All-Star second baseman Robinson Cano.
"Because of my love of sports, it was a natural progression to form a company where we can help top athletes in various sports the same way we have been helping artists in the music industry for years," Carter said in a statement.